Chinanews.com client, Beijing, October 21st (Reporter Wu Tao) The e-commerce platform's "Double 11" gameplay was announced this year. I was caught off guard. Singles' Day changed to nunchakus. It took 3 more days. Your wallet is ready. ?
"Double 11" advances, from Singles Day to Nunchaku
On the 20th, Tmall announced that this year's "Double 11" will be launched, codenamed: Nunchaku.
(Netizen: Oh, even the code name is there.)
Tmall’s Double 11 this year will have three more days.
Image source: Tmall
Tmall said that the "Double 11" pre-sale was launched on October 21. The biggest change in this upgrade is: Not only will it break out on November 11, consumers can buy in two waves, and November 1-3 is the first One wave, and November 11 is the second wave.
This means that "Double 11" this year is three days longer than before. Consumers can pay the final payment for pre-sold goods from November 1st and receive goods 10 days in advance.
Just the day before Tmall announced the gameplay, JD.com announced on the 19th that this year’s "Double 11" will start on October 21 and will last for 22 days as of November 11.
The pre-sale period of both parties is surprisingly consistent, both of which will start on October 21.
Positive PK, full of gunpowder smell.
A reporter from Chinanews.com noticed that in the talk show special session broadcast on JD’s "Double 11" kick-off meeting, "Every time you sign is a post", it was complained, alluding to the rookie post not delivering home.
There is quite a feeling of "mountain rain is about to come and wind is all over the building".
The discount is mainly "full reduction, discount",
do not take maths?
After Tmall and JD.com announced this year's "Double 11" gameplay, many netizens liked it.
why?
Because the two e-commerce platforms have said that they will not play complex calculations this year.
"Finally, I won't play brain-burning or take maths." Some netizens sigh.
According to the analysis, Tmall will launch "a direct discount of 40% for over 300, a discount of 14 million items, a 50% discount for buying a car, a 50% discount for takeaway food, a 50% discount for foot therapy, etc.".
JD "Double 11" kick-off meeting site.
Photo by Wu Tao from China News Service
In addition to the No. 1 Beijing Post, which is available across stores and all categories, the "Estimated Hand Price" setting on the product page will prompt consumers to use discount information without complicated calculations, and the discounted price is clear at a glance.
Jingdong also added the currently hotly discussed "1 yuan free shipping" to "Double 11".
Some netizens even summarized the rules of gameplay: the greater the discount, the fewer the words.
For example, "100 minus 20", "buy two get one free", "half price", and "free" the ultimate discount.
It's easy to understand, and it's really good.
"Worry while liking, for fear that the wallet will disagree"
Seeing this, many netizens are not calm, "My wallet is not ready yet, so I was caught off guard in advance." "We will welcome two waves of temptation this year. Hold your wallet and don't cry."
Wallet crying?
If it does not exist, some netizens were surprised to find: "The Huabei quota has increased me by 50%."
There are also rare netizens who remain rational and ask: "I wonder which wave of the first wave and the second wave is more powerful?"
"Hehe, kids do multiple-choice questions, adults want them all." Some netizens responded.
"I haven't used up the shampoo I bought last year. Do you really need it?" "I advise you not to consume it impulsively. I have stocked dog food for several years, and now dogs don't eat it anymore."
Some netizens commented screenshots.
Some netizens also said that every year they engage in various consumption gimmicks, which is not true at all.
But some netizens retorted, "Compared with previous years, this year is pretty good, so be content."
Seeing this, have you forgotten the "brain burn" of the original "Double 11"?
Aftertaste!
Grab X yuan coupons crazily; get XXX yuan off XX yuan; grab XXX yuan off XXX yuan; deposit X yuan to XX yuan; deposit X yuan to enjoy XX price; top X enjoy XXX yuan price.
The result is that "the rules are comparable to the Austrian mathematics."
There has even been a situation where "no math skills can't play, and no language skills can't participate": paying a deposit will get X discount, paying deposit more than X discount, paying deposit X discount.
Many netizens analyzed the half-sleeper, but they were still confused about the difference between the three.
Why did e-commerce platforms turn
Singles Day into nunchakus?
"Market competition has intensified, and e-commerce'Double 11' has advanced in succession, with the purpose of occupying a favorable position to achieve'card position'.
Mo Daiqing, director of the online retail department and senior analyst of the e-commerce research center of the Net Economics, said that the gradual extension of the "Double 11" period is also beneficial to alleviating the pressure on logistics and the pressure on business capital turnover.
"Subsidies can better enhance user stickiness and seize users' minds, and at the same time release user spending power, continue to pull in new ones and retain old users, which are necessary every year." Mo Daiqing said.
"No matter what the e-commerce platform thinks, consumers get the benefits." Another analyst believes that "Double 11" provides consumers with a shopping opportunity. Some things are really cheap, but you need to keep your eyes open. At the same time, it advocates rational consumption and consumption on demand.
Even if you don't buy anything during "Double 11", you can still participate, such as watching "Cat Night" and watching live broadcasts of various stars.
And interactive games, variety shows, blind boxes, talk shows, e-sports competitions, etc. have all been reflected in this year's "Double 11", and you can experience them by then.
So, for "Double 11", it is important to participate and consume rationally, what do you think?
(Finish)