Dubai Land: 50 thousand dirhams, the fine, if an expired advertising permit is used

The Real Estate Regulatory Agency, affiliated to the Dubai Land Department, has implemented inspection campaigns aimed at auditing advertisement permits, and ensuring that various parties adhere to the circulars and laws in force in the emirate.

During the aforementioned campaigns, 10 real estate companies were violated, in addition to a warning issued to 30 other companies.

The department clarified in a statement today that the value of one violation is 50,000 dirhams, and it is progressive, indicating that it may reach the level of canceling the license of the violating real estate company.

The violations committed included 3 types: violations by companies that did not obtain advertising permits, manipulation of the use of advertising permit numbers, and the use of expired permits.

The department's efforts come within the framework of its constant and continuous endeavor to maintain a safe and legal investment environment for practicing real estate activities in the emirate, in line with the directives of the wise leadership aimed at enhancing performance efficiency and advancing this sector to advanced levels.

The Real Estate Regulatory Agency regularly launches circulars and campaigns, providing advice and guidance to take the highest degree of caution and caution when dealing with various forms of advertisements, especially fake and unlicensed ads posted on electronic platforms and social media channels.

As part of its continuous endeavors to confront this phenomenon, it had previously launched a real estate advertisement permit service through the "Trakheesi" system on the official website of Dubai Land.

Under the service, all real estate companies and establishments operating in Dubai and wishing to publish any advertisement for real estate in the emirate of Dubai are required to apply for a permit through the "Trakheesi" system on the official website of Dubai Land.

The advertiser bears the consequences of the legal procedures if the permit number is not placed in the advertisement.

The Foundation calls on dealers and investors to verify all documents and request data and information from the broker about the offered property.

Clients can now easily verify the licensed brokers, as well as the validity of real estate ownership data, through the smart application "Dubai Rest" through the "Dubai Brokers" page.

In this regard, the Director of the Real Estate Licensing Department, Ali Abdullah Al Ali, said: “The Real Estate Regulatory Agency is keen to ensure that all companies adhere to real estate permits to ensure that the best services are provided to customers. Preserving the rights of all parties, providing quality services, and limiting false advertisements. Thus, we encourage mediators to adhere to the rules and regulations, which will lead to a reduction in complaints received by us, with our focus on providing information easily and conveniently to dealers, making them happy and helping them to make the right decisions.

The Corporation requires real estate companies to obtain permits before launching any real estate marketing campaign, and to include the permit number in all real estate ads.

Not only that, but it must display its advertisements according to the conditions approved in the permit, and obtain final approvals from other concerned authorities.

As for the websites concerned with real estate ads, there is an electronic link with them to ensure that the displayed ads adhere to the conditions of the permits.

The Corporation also urges its customers to be familiar with all procedures, to read contracts carefully, and to seek the assistance of legal experts to verify the terms of the contracts before signing them.

If the project is off-plan, you must ensure that it is licensed, and that no amounts are paid outside the escrow account.

The Foundation encourages communication with it, especially since Dubai Land provides many communication channels, including the call center, instant chat on its website, meeting channels, in addition to the “Dubai Rest app” that helps them make their decisions based on the confirmed information that is made. Constantly updated.

RERA invites its customers in the event that any advertisement is spotted without permission, to file a complaint on the Real Estate Violations System via the link (

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