The fine is progressive and starts from 50 thousand dirhams

"Dubai Lands" violates 10 real estate companies and warns 30 of them for not complying with the advertising requirements

  • The Department has carried out inspection campaigns aimed at checking advertisement permits.


  • Ali Abdullah Al Ali: “(Real Estate Regulatory) is keen on companies’ commitment to permits to provide the best services to customers. ”


The Real Estate Regulatory Agency, affiliated to the Dubai Land Department (DLD), has carried out inspection campaigns aimed at checking advertisements permits, and ensuring that various parties adhere to the circulars and laws in force in the emirate.

During the aforementioned campaigns, 10 real estate companies were violated, in addition to a warning issued to 30 other companies, for not adhering to advertising requirements.

The department clarified, in a statement yesterday, that the value of one violation is 50 thousand dirhams, and it is progressive, indicating that it may reach the level of canceling the license of the violating real estate company.

The violations committed included three types: violations by companies that did not obtain advertising permits, manipulation of the use of advertising permit numbers, and the use of expired permits.

The Real Estate Regulatory Agency launches circulars and campaigns regularly, providing advice and guidance to be taken with the highest degree of caution and caution when dealing with various forms of advertisements, especially fake and unlicensed advertisements that are posted on electronic platforms and social media channels.

As part of its continuous efforts to confront this phenomenon, it previously launched a real estate advertisement permit service through the "Trakheesi" system on the official website of "Dubai Lands".

Under the service, all real estate companies and establishments operating in Dubai, wishing to publish any advertisement for real estate in the emirate of Dubai, are obligated to apply for a permit through the "Trakheesi" system on the official website of Dubai Land.

The advertiser bears the consequences of the legal procedures if the permit number is not placed in the advertisement.

The Foundation called on the dealers and investors to verify all documents, and to request data and information from the broker about the offered property.

Clients can now easily verify the licensed brokers, as well as the validity of real estate ownership data, through the smart application "Dubai Rest", through the "Dubai Brokers" page.

The Director of the Real Estate Licensing Department, Ali Abdullah Al Ali, said, “The Real Estate Regulatory Agency is keen to ensure that all companies adhere to real estate permits to ensure that the best services are provided to dealers. All parties, providing quality services, and limiting false advertisements.

Thus, we encourage brokers to adhere to the rules and regulations, which will lead to a reduction in complaints received by us, with our focus on providing information easily and conveniently to dealers, making them happy, and helping them to make the right decisions.

The Corporation requires real estate companies to obtain permits before launching any real estate marketing campaign, and to include the permit number in all real estate ads.

It must also display its advertisements according to the conditions approved in the permit, and obtain final approvals from the other concerned authorities.

As for the websites specialized in real estate ads, an electronic link is provided with them, to ensure that the displayed ads comply with the conditions of the permits.

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