The so-called'reverse direct ball', in which overseas consumers purchase products at domestic online shopping malls, has increased to the largest ever this year.
As a result of analyzing data received from the Korea Customs Service by Park Hong-geun, a member of the National Assembly's Planning and Finance Committee, the number of'reverse fastballs' as of last month was 18,49,000, which already exceeded the record high of 1,3198,000 last year.
Overseas direct sales are expected to increase year by year from 5.589,000 in 2016, to 7098,000 in 2017, and to 9615,000 in 2018, exceeding 10 million last year and then to exceed 20 million this year. It's possible.
The amount also tripled from KRW 38.3 billion in 2016 to KRW 9168 billion as of last month.
Looking at the current status of the station directly by country, Japan accounted for 7.71,000 cases, accounting for 41.8% of the total.
China was second with 32.6%, followed by US 6.7%, Singapore 6.2%, and Hong Kong 1.7%.
By item, cosmetics accounted for the largest proportion, ranking first for 5 consecutive years.
It can be interpreted that domestic cosmetics, so-called'K-beauty', showed an increasing trend as they gained popularity from overseas consumers.