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Recently, food, distribution, and pharmaceutical companies have fought, so they are selling clothes, dolls, chairs, etc. as goods.

It is an attempt to approach young consumers in a friendly way while giving popping fun, and this is also seeing an effect.



This is Lee Sung-hoon.



<Reporter> The



toad character lies in the soju bottle cap with his stomach out.



This store, which has been given the quaint name of'thick shop', is a place where a liquor company sells branded character goods, and young generations responded that they are old brands but are familiar.



[Kim Hye-su/Gwangju-si, Gyeonggi: I see products with interest and the brand identity seems to stand out a lot...

.]



[Oh Seong-taek/Vice President of Liquor Company Marketing Department: I think that increasing brand preference will naturally lead to sales activities.]



[(Oh, it's hip.) That's the low-fat milk logo, right?] This



dairy company sells dairy products. We launched character clothing and miscellaneous goods in partnership with clothing companies.



It advertises drinking products as a wearable product, and it is aimed at customers these days who are seeking fun in consumption.



[Park Joo-Hyun/Manager of Dairy Products Company: The young generation does not consume a lot of milk, so we have developed a milk product that is worn and enjoyed instead of drinking milk.]



A food company carries out crowdfunding with startups and launches a product when a certain amount is collected to imprint the brand and increase loyalty to consumers.



The so-called'goods marketing' is a strategy that stimulates consumer sentiment and increases sales by adding interesting elements to the brand identity.



However, rather than enhancing the product's natural competitiveness, it can only attract attention, and there are side effects that promote unnecessary consumption.



[Yun Myung / Secretary General of Consumer Citizens' Meeting: Manufacturers are using the phenomenon that customers who purchase products are overturned because they want to have such goods rather than the concept of getting them as a bonus.]



Consumption sentiment is sluggish due to COVID-19

.

Competition to raise attention through exotic marketing is expected to become more intense.



(Video editing: Park Jin-hoon, VJ: Jeong Min-gu)