Electronics manufacturer online showroom Corona reduced customer acquisition October 18, 18:01
A major electronics manufacturer is focusing on online showrooms.
While the number of customers visiting our stores has decreased significantly due to the impact of the new coronavirus, we are aiming to acquire new customers by utilizing digital technology.
Last month, Panasonic opened a virtual showroom that utilizes VR = virtual reality technology.
A showroom that collects products for corporations that is actually in Tokyo is reproduced in a virtual space, and customers invited to the virtual showroom can check how the robot arm operates using a video conferencing system on the Internet. , You can receive explanations such as face recognition technology while watching the video.
Also, from this month, Sony started a service in which the staff of the guide will introduce the products while taking pictures with a camera in the showroom for corporations at the head office.
Through the video conferencing system, customers can receive explanations about image sensors, the latest smartphones, and the dog-shaped robot aibo, and can ask questions at any time.
Keizo Kajio, General Manager of Sony's Brand Strategy Department, said, "We can let people in rural areas and overseas experience the appeal, and there is no limit to the number of people. In the future, we will introduce our corporate activities to junior and senior high school students in an online showroom. I want to go. "