Dubai Tourism enables travelers to set their holiday programs

"Live the experience of a lifetime" .. enhance Dubai's position as a favorite destination for international tourists

  • The campaign encourages tourists to enjoy what Dubai has to offer in terms of tourism and special offers.

    From the source


The Department of Tourism and Commerce Marketing in Dubai (Dubai Tourism) continues its marketing efforts in various parts of the world, especially with Dubai resuming receiving tourists and reopening more regional and international destinations and markets. It launched, finally, a new campaign entitled «Live Your Story», which It highlights the unique ways travelers can create their own holiday itineraries, including experiences they can experience all over the city.

The department stated in a statement yesterday that the campaign was initially launched through the Emirates Airline Entertainment System, and it will be gradually rolled out this month in 20 languages ​​across many platforms in major markets, which have returned to activity during the "Covid-19" pandemic. .

The campaign encourages tourists to enjoy all that the city has to offer, which is full of tourism potentials and distinctive offers, in addition to inviting them to customize exceptional experiences that they find "only in Dubai" that suit their tastes and preferences, as well as their experience of the multicultural environment that characterizes the social fabric of this global city.

Essam Kazem, Executive Director of the Dubai Tourism and Commercial Marketing Corporation, said: “With Dubai re-welcoming international visitors, Dubai Tourism continues its marketing efforts using innovative methods to promote the city, as well as maintain its distinguished position as a unique and preferred global destination for travelers, and to be on top The list of destinations that travelers want to visit when thinking of traveling, and Dubai is known for being a renewed and always developed destination, and it is able to offer more interesting experiences to its new visitors or those who used to visit, and we realize that with the gradual return to normal life, travelers are constantly looking for experiences Unique and personal travel.

He added: “The message of this campaign confirms our readiness and readiness to meet the tastes and requirements of potential tourists. In the promotional film, we focused on the concept and dimension of others other than showing the tall towers and the unique landmarks that characterize the city. At the same time, we provide a range of diverse and unique experiences for them, and through this innovative marketing campaign, we do not direct our visitors' attention to the many options available to them to spend the most enjoyable times and record the most beautiful and unforgettable memories in Dubai, but also assure the world that the city It regains vitality, which is a safe and preferred destination to visit ».

Tourism facilities

The marketing campaign promotes Dubai and its tourism potential, as well as what it can offer to its visitors, including its heritage and entertainment destinations, as well as outdoor adventures, water activities, culinary arts, as well as experiences targeting families and shopping, among others.

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