Renault unveils its new electric strategy to relaunch

The beginning of the end of the turmoil for Renault?

On Thursday, the automaker unveiled two new all-electric models to try to revive, after several very difficult streaks.

Errors of the end of Carlos Ghosn's reign, financial problems amplified by the health crisis, announcement of a savings plan of two billion euros with the elimination of around 5,000 jobs in France ... Luca de Meo, the new boss of the manufacturer who had been one of the precursors of the electric vehicle thanks to the Zoe, has no room for error.

"I think Renault needs to move up a notch in terms of the range's center of gravity," he said on Europe 1 on Friday.

"I think we are too focused on small city cars"

For this, after relaunching the Fiat 500 a few years ago, Luca de Meo bet on a well-known brand in Renault history, the Mégane.

This model has a futuristic, rather sporty design, as a compromise between the sedan and the compact SUV.

"This car will allow us to take the first steps in the refocusing of a notch that we have in mind for the future of Renault. I think we are too focused on small city cars," said Luca de Meo.

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A more accessible model

This car will be the first Renault to come from the group's brand new electric platform developed with Nissan.

Production will begin within a year at the Douai plant in the North. No

, however, for the other model unveiled Thursday, the Dacia Spring, which is to embody the low cost 100% electric. “The concept is pretty straightforward.

It's going to be the most accessible electric car on the market and I think it will give people the opportunity to buy an electric car at the price they are now buying a car with a combustion engine, "hopes the boss.

These two cars constitute the first two cartridges fired by Luca de Meo.

Its global strategic plan for Renault is expected in the coming weeks.