China News Service, Guangzhou, October 16 (Reporter Cheng Jingwei) The reporter learned from the Department of Agriculture and Rural Affairs of Guangdong Province on the 16th that the "Guangdong Million Farmers Online Free Training Project" was officially launched and the live broadcast course was launched on Tencent Weishi. In one lesson, a number of experts were invited to give lectures in the field, cold storage of the base, and live broadcast room, attracting more than 3.45 million farmers and netizens to watch.

  In order to implement the spirit of the promotion meeting for the implementation of the rural revitalization strategy in Guangdong province and cultivate a group of diligent farmers in the new era, the Department of Agriculture and Rural Affairs of Guangdong Province initiated the implementation of the "Guangdong Million Farmers Online Free Training Project", exploring the establishment of a project that meets farmers’ needs and meets farmers’ needs. An "online farming workshop" for training new farmers in Guangdong that is accustomed to and can apply what they have learned.

  During the live broadcast at the cherry tomatoes base in Jiepao Town, Suixi County, Zhanjiang City, Guangdong Province, Lin Lu, the director of the Guangdong Agricultural Technology Extension Station, not only introduced the precautions during the cultivation of cherry tomatoes to the trainees, but also went into the field to demonstrate pruning. , Provide technical guidance on the management, planting techniques and grafting techniques of the sage female fruit seedlings.

"The first is the choice of land. It is necessary to choose suitable soil and disease-free; to promote the rotation of paddy and dry crops, which can reduce the risk of pesticide residues; and to choose disease-resistant varieties during the cultivation process and pay attention to the prevention and control of common diseases." He said.

  Food preservation expert Zhang Han and purchasing manager Wang Mohan shared the knowledge of planting technology, marketing and cold chain logistics under the new agricultural model.

  In this way, an agricultural training course on the field was transferred to the online, and the targeted and small-scale training courses were accurately pushed on the mobile phone to the farmers in need, so that the farmers can be in the field, factory and workshop anytime, anywhere Use fragmented time to learn and interact with each other. Many netizens praised this as "the trendiest farmer training."

  According to reports, the courses involved in the "Guangdong Millions of Farmers Online Free Training Project" occupy the wave of the era of new farm tools on mobile phones, live broadcast of new farm work, and anchor new farmers, exploring the creation of large farmer classes that are held in the field and grounded. Let farmers be able to hear, see clearly, learn well, and do well, and help Guangdong Province cultivate a group of new farmers who can play with the power of digital villages.

  As we all know, the combination of short video, live broadcast and agriculture, rural areas, and farmers is a product of the development of the Internet.

This year, more and more Sannong brands have begun to actively seek new channels for live broadcast and short video, and spend a lot of money. Correspondingly, issues such as agricultural technology and the quality of agricultural producers also need to be improved.

  In this regard, Tencent Weishi cooperated with relevant agricultural and rural departments to jointly launch the "National Agricultural Products Video Live Public Welfare Service Alliance" and "National Agricultural Products Production and Marketing Docking Public Welfare Service Platform" to help specialty agricultural products develop online sales channels and accelerate the promotion of brand creation, Production and sales are connected to provide diversified sales channels for agricultural enterprises and farmers. (Finish)