It aims to increase the sales of its members through electronic channels to 10% before the end of 2021
Dubai Jewelers unveils plans to stimulate the digital transformation in the gold trade
The peculiarity of the gold trade contributed to the reliance of most traders on traditional methods.
Photography: Ashok Verma
Abdullah unification: “The (Corona) pandemic revealed the importance of digital transformation and its integration into business sectors.”
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Dubai Gold and Jewelery Group unveiled plans to support the digital transformation in the sector during the coming period, by stimulating and increasing companies' awareness of opening digital channels to market their products, pointing out that the Corona pandemic confirmed the importance of accelerating the processes of digital transformation.
She told Emirates Today that reliance on digital services in the sector is currently very limited, noting that transformation plans will be implemented gradually, with the aim of delivering digital channel sales to companies from group members to 10% of their total sales before the end of next year.
Motivational plans
In detail, the Chairman of the Dubai Gold and Jewelery Group, Tawhid Abdullah, said, “The group intends to implement incentive plans to support the digital transformation in the gold and jewelry trade sector, by working to spread awareness intensively among companies from the group’s members, to encourage them to start paths New work parallel to its work in the market, by establishing e-commerce platforms in the handicraft and jewelry sector.
He added that the Corona pandemic revealed the importance of the digital transformation plans and its integration with business sectors, as well as the need to accelerate the transformation plans to digital marketing channels in the gold trade sector, to keep pace with the rapid growth of digital transformation, which the business sectors in Dubai have followed in different fields, through initiatives A pioneer at the regional level.
Limited sale
Abdullah stated that the sale of artifacts and jewelry through digital channels is still very limited, at rates that almost reach 2% of the total sales of operating companies, while the group intends to implement gradual plans to stimulate the integration of digital transformation processes into the gold and jewelry trade in Dubai markets on a large scale, with the aim of reaching Percentages of 10% of the total sales of the group's member gold and jewelry trading companies by the end of next year.
He stressed that the digital transformation in the sector is currently considered a necessity and a future direction, and comes as an initiative to keep pace with the rapid changes in global markets, especially in light of the implications of Corona, which was a strong catalyst for the growth of trade and digital services activities in general, whether in the country or internationally.
The peculiarity of the sector
Abdullah pointed out that the privacy that characterizes the gold and jewelry trade could have contributed to the reliance of most merchants on traditional trading methods, especially with the continued preference for different categories of dealers to buy from outlets in the markets, but at the same time, international activities began during the recent period. And local sites to use social networking pages, especially "Instagram", to market things.
acceleration
Abdullah explained that "the plans that the group intends to implement during the coming period include accelerating the transformation and merging between traditional methods and digital channels, in order for companies to double benefit in promoting their products and raising sales rates, while providing new opportunities for entrepreneurs to enter the sector."
And he indicated that the digital transformation plans include among its axes raising the awareness of companies and encouraging them to establish electronic platforms, as well as the use of digital marketing channels, whether on websites or social media pages belonging to licensed business leaders to market the products of large companies through digital networks, which achieves promotion and activity In addition to the sector, it also stimulates new categories of dealers to buy more from digital channels, by increasing confidence in using official licenses, and working in partnership and cooperation with several companies that have well-known brands in the market.
Dubai is always ahead
The Chairman of the Dubai Gold and Jewelery Group, Tawheed Abdullah, said, “The emirate will always be one of the first markets at the regional level in the transformation to integrate the trade of jewelery and gold crafts through digital platforms in an advanced and modern way, especially with the possibility of providing virtual exhibitions for jewelry and handcraft products that provide to dealers. Safe and smooth selection of products, while obtaining market advantages, such as various discounts and offers, in addition to sales invoices and warranty certificates on jewelry.
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