Be wary of falling demand after Go To Travel Hoshino Resorts Representative October 13 16:50
Yoshiharu Hoshino, the representative of Hoshino Resorts, a leading resort operator, held an online press conference on the 13th, and the occupancy rate of hotels and other facilities has increased with regard to "Go To Travel," a measure to stimulate tourism demand. "There is a possibility that demand is ahead of schedule," he said, and warned of the decline after the campaign ended.
Hoshino, who met about the effects of the new coronavirus, revealed last month that the occupancy rate of 27 facilities, which is about two-thirds of the 41 facilities operated in Japan and overseas, has recovered to the same level as last year.
He also pointed out that the reason for this was that "Go To Travel" had a great effect in addition to the ingenuity of attracting tourists near tourist destinations.
However, Hoshino said, "'Go To Travel' may be ahead of future demand, and there is a concern that travel demand will drop at once after the campaign ends," he said, showing caution and campaigning. He pointed out that the tourism industry itself needs to consider measures to attract customers, looking ahead to the end of the campaign.
According to Mr. Hoshino, the recovery of urban areas such as Tokyo has been delayed among the accommodation facilities that he operates. "The purpose of urban facilities is not to stay like a hot spring inn, but to participate in events. It's not easy to recover until the event is back to normal because we're staying overnight. "