Electric kettle 7.9 yuan has been madly shot more than 200,000 orders!
Whose "pot" is the seller claiming to face bankruptcy requesting a refund?
Recently, the incident of Changhong dealers being squeezed in wool has caused heated discussions on the Internet.
According to the previous announcement issued by the "Changhong Kitchen Appliance Flagship Store" on the e-commerce platform, due to the malicious deception of this activity, the Changhong CSH-18Y23 kettle was auctioned at a price far below the cost of more than 20 in a short period of time on October 8. Ten thousand orders, a huge number of auctions, caused huge losses to the company, facing bankruptcy, company employees will also face unemployment, orders cannot be shipped.
At present, the company has reported the case to the relevant authorities and requested a refund from consumers in the announcement, "A few dollars is nothing to you, but for our small dealer, it has become the last thing to crush the camel. Straw... your great kindness we will never forget..."
There is a view that consumers are not at fault and have no responsibility to discern whether the merchant has marked the wrong price.
However, there are also consumers who sympathize with the merchants and have processed refunds when the merchants do not ship the goods.
The price is more than 20 yuan-99 yuan, and the auction price is 7.9 yuan
It is understood that the original price of this electric kettle during the event was 62.9 yuan, and the price was only 7.9 yuan that day, and consumers even bought it for 3.8 yuan.
In other stores on the e-commerce platform, the price of this electric kettle is between RMB 20 and RMB 99.
A merchant selling this electric kettle told reporters that 200,000 electric kettles are sold at a price of 7.9 yuan. If the postage is excluded, the merchant’s purchase freight and labor costs are expected to lose millions of dollars. “Of course not. Exclude merchants from clearing inventory."
According to the store’s announcement, the company was maliciously deceived by a promotion agency, and only in a short period of time on October 8 was the Changhong Kettle sold 200,000 orders at a price far below the cost.
But many netizens questioned this statement.
Some netizens said that before the event goes live, the operation team must be strictly censored. How can it be easily cut by the promotion agency?
Some netizens said, isn’t it because the dealer wanted to swipe the order and forgot to set the upper limit, and the result was broken. It is said that it had done the same at 618. Double Eleven is coming soon, and she wanted to swipe the traffic to build momentum, but it was reversed. , Now buy a bunch of marketing accounts to scan the hot search, sell badly, and beat them down. With this spare money, it is better to send those goods to others.
Many netizens who witnessed the event said that the whole event lasted from 6 o'clock to 8 o'clock and did not get off the shelves. The operation team did not find any problems in these two or three hours?
The store’s 300,000 coupons were originally intended to spread the enthusiasm.
As for whether to refund?
Some netizens thought that the wool could not be poured down and decided to apply for a refund; but some netizens believed that many merchants engaged in promotions and played off, but still shipped them.
The shop should also abide by the spirit of the contract.
Seller: The loss is huge, 30,000 buyers have refunded
On the morning of October 11, the reporter contacted the store operator, who confirmed to the reporter that the incident caused huge losses to them and the order could not be arranged for delivery.
At the same time, it said, "This side is really being pitted." But the announcement on the shop's homepage has been revoked. Only when contacting customer service, the relevant notice will be automatically shown, and the sadness component has been deleted.
The store operator said that the average daily reception volume of the store exceeds 10,000, and the customer service staff is obviously insufficient, so there is no time to reply more.
As of yesterday morning, 30,000 consumers have processed refunds.
The Tianyancha APP shows that the store operator of the woolen is Zhongshan New Concept E-Commerce Co., Ltd., established on February 18, 2014, with a registered capital of 3 million yuan, and the legal representative Liang Donghong.
Its business scope includes the sale of electronic products, household appliances and the leasing of stationery and communication equipment.
The reporter saw on the "Changhong Kitchen Appliance Flagship Store" page that in addition to electric ovens, other commodities such as electric kettles, induction cookers, electric hot pots, etc., have all been removed from the shelves.
Many consumers told reporters that they have already returned the products to the merchants.
Platform: We are solving this problem and will show sincerity to reduce customer losses
Regarding the incident, the e-commerce platform customer service said that it is solving this problem and will show sincerity to reduce customer losses and coordinate merchants and consumers to communicate. "We also dealt with several customer issues in the morning and are still solving them."
In addition, the reporter noticed that the e-commerce platform's wool incidents have occurred from time to time in recent years.
Last year, a store called "Guo Xiaoyun Flagship Store" set the weight of oranges to 4500 grams (9 kg) to 4500 kg. The blogger "Passerby A-" of station B called on fans to "grow wool" during the live broadcast.
Later, "Guo Xiaoyun" issued an announcement stating that the store-related goods had an order of up to 7 million yuan, which he could not afford, and the store was about to close down.
But then there was a dramatic reversal of the incident. "Guo Xiaoyun" admitted to plagiarizing other store information and copying the wrong price. The reason why he was "sucked up" was also because of an error in setting up the "one-click generation" software. .
"Guo Xiaoyun" was also questioned as a fictitious farmer.
According to the online wool party, recently, a multifunctional cooking pot with an original price of 1080 in Suning Tesco's flagship store on Tmall was sold to 28.5 yuan.
Suning Tesco is still shipping...
In addition, the netizen also posted his own TF lipstick on the e-commerce platform at a price of 0 yuan.
It can be seen that there are too many bugs on the e-commerce platform, leaving many wool parties free to drill.
Many people believe that consumers are not at fault, and businesses should be responsible for their actions. If there are problems in marketing activities, consumers should not be held responsible.
E-commerce platforms should strengthen supervision of businesses that do not have the spirit of contract.
Chengdu Commercial Daily-Red Star News Reporter Lu Yanfei
Comprehensive China Fund News