Xinhua News Agency, Beijing, October 11th, title: User companies, shared factories... Have you kept up with the "new track"?
Xinhua News Agency reporter Zhang Xinxin
"Big" cars can also be customized, smart platforms can independently connect supply and demand, and products on the same assembly line correspond to different "owners"... Since the beginning of this year, digital technology has accelerated industrial changes, and many new phenomena have emerged in the manufacturing industry.
From large-scale to personalized, from "channel is king" to "user-defined", from own factory to shared collaboration, new manufacturing has subverted the traditional model in many places, bringing people new experiences and finding breakthrough points for the industry.
What exactly is new manufacturing?
What will the new manufacturing change?
Idea change: for whom
In the autumn of 2020, the manufacturing industry "broke into" a "rhino"-in September, Alibaba's new manufacturing platform-Rhino Smart Manufacturing, was unveiled.
In the past three years, through pilot cooperation with more than 200 small and medium-sized merchants on Taobao, "Rhino" ran through the flexible mode of small order order and rapid response, and realized on-demand production.
Under the traditional model, companies determine production capacity based on the capabilities and experience of the production line. The combination of digital and manufacturing allows factories to be free from production lines. Brands are "released" from production capabilities. Consumers can also have more personalized products and service.
The minimum order is 100 pieces, the delivery within 7 days, and the inventory is reduced by about 30%-the "break-in" of the "rhino" caused quite a stir.
For whom is an important logic to promote the transformation of manufacturing.
New manufacturing focuses on the transition from supply to demand.
"Let users define production." When talking about the biggest difference between smart electric cars and traditional cars, Li Bin, the founder of Weilai Automobile, told reporters that it is to personalize the configuration according to user preferences and drive the technological upgrade of the industrial chain according to user needs.
"We want to be a user company." Rong Juchuan, chairman of Boyang Group, rooted in the home textile industry, believes that no matter how the environment changes, getting closer to demand is always the direction that companies are pursuing. Information must be used to deepen their understanding of the market, and Market connection.
According to data from the Ministry of Industry and Information Technology, as of June this year, the penetration rate of national industrial e-commerce reached 63%, and the penetration rate of dual innovation platforms for key manufacturing industries exceeded 84.2%.
Using technology to better understand requirements and let requirements define manufacturing is the current development direction.
"The focus of new manufacturing is not on manufacturing itself, but on matching supply and demand through technology, closely integrating consumer Internet and industrial Internet, and building new advantages." Zhao Ping, vice president of the China Council for the Promotion of International Trade Research Institute, believes that this will promote the upgrading of industry and consumption. , The smooth economic cycle is of great significance.
Ways of upgrading: who will make it
What is manufacturing like today?
Walking into a garment factory in Hangzhou, you will find some clues: each piece of fabric has an exclusive ID, hanging hangers are automatically assigned to workstations, and the workshop serves multiple brands at the same time... Sharing and collaboration are becoming keywords.
Who will make the future?
The "sharing model" derived from the Internet is reshaping the manufacturing industry.
In the first half of the year, Fujian Shishi’s first "shared factory" was launched, providing small and medium-sized enterprises with production sites and warehousing facilities, and providing orders for companies that have difficulty receiving orders.
Even in the face of the impact of the epidemic, through sharing and collaboration, 120,000 overseas garments will soon be produced online; in many cities, light industry companies split and share orders, design, assembly and other links to reduce market risks and integrate supply chain capabilities...
From “building a factory first when doing manufacturing” to putting it into practice as long as you have ideas, the introduction of shared factories improves resource utilization efficiency and reduces production costs. It also allows many small and medium-sized enterprises to no longer be limited by their manufacturing capabilities and focus on their own advantages. And business innovation.
There is shared manufacturing and more innovative collaboration.
Integrating the industrial chain and supporting facilities, Beijing Jingdiao Technology Group cooperated with Mentougou to build a rapid manufacturing platform, opening up the manufacturing capabilities of electromechanical technology products for small and medium-sized enterprises, and accelerating the incubation of innovation; while investing in factories, introducing partners and building enterprises on the platform With the information system, Lenovo realizes supply chain aggregation in the process of empowering SMEs...Through collaborative innovation, many companies are reshaping their advantages.
"Manufacturing is not single-handed or simple cooperation, but seeking a long-term win-win situation." Guan Wei, senior vice president of Lenovo Group, believes that from manufacturing products from factories to building ecology by brands, the upgrading of methods not only extends management, but also allows innovation. Integration helps to achieve stable and efficient production and stimulate more vitality.
Value Reshaping: Beyond Creation
Not limited to the creation itself, the accelerating integration of products, culture, and consumption is reshaping the value of manufacturing.
The clothing brand Aimu has opened workshops in factories to experience the accelerated rise of industrial tourism based on intangible cultural heritage embroidery, and "moving" factories into the market, making production a popular "consumer product" nowadays.
After more than 40,000 users voted in the online community, the fourth NIO Day (NIO Day) was selected to be held in Chengdu.
"This is our'attendance' with users. The location, method, and guests will fully absorb user opinions." Li Bin said, Weilai is building and improving the interactive community of riders, "Let a group of interesting people get together and share the joy Lifestyle".
Consumption upgrades include consumer demands in many aspects, triggering emotional resonance, and bringing happiness and beauty to enjoyment, which is a focus of new manufacturing.
Since the beginning of this year, many enterprises have allocated resources, flexibly converted production, and stabilized the chain through the industrial Internet platform, which has strongly supported economic recovery.
With the empowerment of digital technology, the boundary between manufacturing and service is constantly weakening.
According to data from the Ministry of Industry and Information Technology, there are currently more than 70 influential industrial Internet platforms across the country, and the number of industrial enterprises serving more than 400,000.
"The trend of manufacturing networked collaboration and service-oriented extension is obvious." Xie Shaofeng, director of the Information Technology Development Department of the Ministry of Industry and Information Technology, said that the next step will be to build a multi-level and systematic industrial Internet platform system to cultivate a cross-industry and cross-field comprehensive platform. Accelerate the transformation of supply chain to supply network, and the extension of manufacturing to service and other fields.