Sino-Singapore Jingwei Client, October 9th. China Tourism Research Institute (Data Center of the Ministry of Culture and Tourism) announced on the 9th that the main person in charge of the China Tourism Research Institute accepted media interviews in Beijing and discussed tourism consumption, market prosperity, industrial innovation, The themes such as the integrated development of culture and tourism and the economic situation of tourism throughout the year have responded to the common concerns of the tourism industry.

According to the person in charge, the top provinces in terms of tourist reception during the National Day and Mid-Autumn Festival are: Guangdong, Sichuan, Hunan, Shandong, Henan, Guangxi, Jiangsu, Hebei, Anhui and Hubei.

In view of the tourism economic situation throughout the year, combined with the macroeconomic and epidemic prevention and control situation, the performance of the tourism market during the National Day and Mid-Autumn Festival, we maintain optimistic expectations for the tourism market recovery and industrial revitalization in the fourth quarter. "Recovering and revitalizing the development situation will be a high probability event.

New latitude and longitude in the data map

Annual tourism development expectations are expected to shift from cautious optimism to relatively optimistic

  On the 8th, the Ministry of Culture and Tourism released tourism market data for the eight days of National Day and Mid-Autumn Festival. The country received 637 million domestic tourists, a 79.0% recovery on a comparable basis; domestic tourism revenue was 466.56 billion yuan, a recovery on a comparable basis. 69.9%.

How do you evaluate this set of data?

  "Whether it is compared with last year’s National Day holiday tourism reception and tourism revenue on a comparable basis, or compared with the recovery degree of Labor Day and Dragon Boat Festival holiday, we can draw conclusions from official data: relying on the domestic super market, China The tourism economy has entered a new stage of comprehensive resumption of work and production under the normal situation of epidemic prevention and control. Tourism consumption confidence has been fully restored, and the potential for tourism development has been fully released." The chief person in charge of China Tourism Research Institute pointed out that per capita tourism consumption has also increased significantly. The fundamentals of economic stability and improvement will be further stabilized, and tourism development expectations for the year are expected to shift from cautious optimism to relatively optimistic.

Guangdong, Sichuan and Hunan ranks among the top three in terms of tourist reception

  According to the main person in charge of the China Tourism Research Institute, the top provinces in terms of tourist reception during the National Day and Mid-Autumn Festival are: 1. Guangdong, 2 Sichuan, 3. Hunan, 4. Shandong, 5. Henan, 6. Guangxi, 7. Jiangsu, 8. Hebei, 9. Anhui, 10. Hubei.

Among the top ten tourist reception provinces, the eastern coastal area only occupies 3 seats. Municipalities such as Beijing, Shanghai, and Tianjin rank just outside the 20th place. Inner Mongolia, Gansu, Jilin, Heilongjiang, Xinjiang and other open areas have significantly moved forward in terms of tourist reception compared to previous holidays.

  Compared with the Labor Day and Dragon Boat Festival holidays, Harbin, Xi’an, Wuhan, Lanzhou, Xining, Changsha, Haikou, Shenyang, Chongqing and Dalian have led the recovery in the tourism market.

Over 40% of rural residents choose self-driving during long holidays

  Regarding the rural tourism data during the holiday period, the main person in charge of the China Tourism Research Institute stated that the data showed that the majority of rural residents have been widely involved in the tourism consumption process, and even self-driving parades.

According to survey data from the China Tourism Research Institute, more than 40% of rural residents who travel during long holidays choose to drive by car.

Tourists have a strong willingness to "second out"

  What data and characteristics are worth paying attention to in this holiday travel market?

The main person in charge of the China Tourism Research Institute said that during the eight-day National Day and Mid-Autumn Festival, tourists have an average travel radius of 213.0 kilometers and an average recreational radius of 14.2 kilometers at the destination. The travel radius has increased by more than 56% compared with the Labor Day and Dragon Boat Festival.

The proportion of tourists staying overnight was 49.6%.

  In addition, the

willingness to "second out" is strong, and the holiday effect overflows after the holiday.

According to a survey conducted by the China Tourism Research Institute (Data Center of the Ministry of Culture and Tourism), 35.8% of tourists during the long vacation chose “the domestic epidemic situation has improved, and the domestic medium and long-term tourism has become an intra-provincial or short-distance tour”, and the proportion of inter-provincial travel is 29.1 %, 83.5% of the travel distance is less than 300 kilometers. Many people have two short trips and multiple local leisure after returning in the middle of the holiday.

The tourist travel radius reached the lowest on the 5th, and it expanded again to 200.1 kilometers from the 6th, which was 10.6% from the previous month, and continued to expand on the 7th.

The tourism economy is expected to recover in a "U-shape" throughout the year

  Regarding the tourism economy situation throughout the year, the principal of the China Tourism Research Institute pointed out that combining the macroeconomic and epidemic prevention and control situation, combined with the performance of the National Day and Mid-Autumn Festival holiday tourism market,

we remain optimistic about the tourism market recovery and industrial revitalization in the fourth quarter. It is expected that the recovery and revitalization of the tourism economy throughout the year will be a high probability event.

  In addition, the inbound and outbound tourism market depends on conditions such as the international epidemic, visa restrictions, and aviation opening. It is expected that it will consolidate at the bottom in the fourth quarter. Some countries and regions will gradually resume international routes and lift the travel ban on China. The inbound and outbound tourism market is expected to be based on The situation of epidemic prevention and control in various countries will gradually recover this winter and next spring.

(Zhongxin Jingwei APP)