Consumption will prohibit the advertising of unhealthy foods for children under 15 years of age

• Nutri-Score: Health will implement five-color labeling in food and beverages

• Consumption: Portugal bans the advertising of unhealthy foods in areas frequented by minors

The Ministry of Consumer Affairs will prohibit advertisements for unhealthy foods aimed at children under 15 years of age, thereby increasing this prohibition by three years, in order to reduce the

and its consequences, both in the field of public health as in its social repercussions.

According to Consumer sources, this will be one of the main keys to the reform of the so-called

a code for regulating the advertising of food and beverages aimed at minors.

In this way, the ministry led by

intends to increase the age of protection that is currently set to 12 years by limiting the advertising of food to those with the most favorable codes for health, codes A and B of Nutri-Score.

Nutri-Score

is a distinctive that informs about the nutritional quality of foods and that is colloquially attributed the name of "traffic light" because it classifies them in five colors that progressively evolve from green (healthier) to red (less healthy) .

These colors are associated with five letters (A / B / C / D / E) that make the code easier to read.

Consumption intends to

in these commercial spaces, both on television and in movie theaters, according to the same sources.

Alberto Garzón already advanced on September 30 the results of the study "Aladino 2019", which concludes that

and yields "alarming" figures regarding poor nutrition of children in Spain.

A study that indicates that the prevalence of

and that of obesity is 17.3%, according to the WHO weight situation standards.

In total, four out of ten schoolchildren are overweight.

Already at the end of June, during his speech in the Senate, the minister emphasized the consensus that exists among nutrition experts and specialists on the fact that the system is not working properly because

has little control.

He also announced that the Ministry is working to present at the end of the year a royal decree-law that allows the implementation in 2021 of the Nutri-Score labeling system that will facilitate, through this color code, the

to be purchased .

The Food Safety and Nutrition Law of 2011, which creates this self-control system, establishes that the advertising regulation measures are voluntarily agreed by the food industry.

But if the agreement is not achieved, Article 46 of that rule also allows the Government to establish by regulation the rules that regulate such commercial communications.

According to the criteria of The Trust Project

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