The consumer market finds the "late Spring Festival"
On October 1, Anhui’s first youth-themed pastoral project-Youth Creative Pastoral was unveiled in the new eastern center of Hefei. This creative pastoral project upgraded from the pastoral in the city, set up a cultural and creative competition, Five major activities such as Chaowan Music Festival, Pioneer Video Exhibition, Cultural and Creative Market, and Star Camping, bring a rich festive cultural feast to the citizens.
Economic Daily-photo by China Economic Net reporter Bai Haixing
Shanghai:
Nanjing East Road is full of popularity
During the National Day holiday this year, the most popular business district in Shanghai is Nanjing East Road.
The East Extension Section of Nanjing East Road Pedestrian Street, which has just been upgraded and connected to the Bund, was officially opened last month.
Two days before the long holiday, more than 200,000 citizens and tourists came to the Dongtuo Section to "check in" and go shopping every day. The popularity was overwhelming, which strongly boosted the sales of the entire business district.
On the first day of the long holiday, the newly renewed Shinsegae Daimaru Department Store on the Dongtuo Section opened its doors for only two hours, and nearly 20,000 customers flooded in.
On the 7th floor of the building, "ARTECHOOO MUSEUM" Echo Art Museum held an art exhibition with the theme of "THE REVEALING". After viewing the exhibition, customers can participate in the "Most Beautiful Appearance" check-in photo collection activity. A girl in the wedding themed "veil" She said that she didn't expect to visit an internet celebrity mall and experience the feeling of being a "bride". She was very happy.
On Nanjing East Road, there are not only high-end department stores such as New World Daimaru Department Store, but also many brand first stores, concept stores and flagship stores, even time-honored brands are innovative concept stores.
Businesses generally report that a few days before the National Day holiday, they really feel a bit "late for the Spring Festival", and their sales have exceeded the same period last year.
"The passenger flow has increased significantly, by about 60% over previous years, and sales have increased by about 30% over previous years." said Li Wei, director of brand investment promotion of New World City.
Lao Datong, Shao Wansheng, Sanyang, and Huang Longtai are four Chinese time-honored brands with a total "store age" of 586 years old. Not long ago, these four stores organized a group of brand image stores and launched new products, which opened the eyes of shopping citizens and tourists.
(Economic Daily-China Economic Net reporter Shen Zejin)
Shenzhen:
Longgang business district is exciting
On the first day of the Double Festival holiday, the Galaxy COCO PARK shopping mall in Longgang Central District, Shenzhen was crowded with people.
Zhao Weihua, 39, and his wife came to the Chow Tai Fook store on the first floor to carefully select gold ornaments.
"My wife has a hard time giving birth to a second treasure this year, so I took advantage of the holiday to pick a gift for her." Zhao Weihua said.
During the National Day and Mid-Autumn Festival, major business districts in Shenzhen launched their own unique themed events. Six major business districts in Longgang District jointly created the "Longgang City Life Wonderful" shopping festival. More than 20 themed activities will be held in October to form a "weekly week". Activities and surprises every day" promote consumption atmosphere, discounts are available for all kinds of commodities such as automobiles, clothing, beauty, catering, and department store retail.
"We have launched full-scale gifts, lottery discounts, as well as supporting interactive experience activities such as theme exhibitions, shows, creative markets." Cui Xiaohong, general manager of Galaxy COCO PARK, said that in order to prevent and control the epidemic, the mall did not plan for double festivals. Large-scale promotional activities, to avoid excessive concentration of personnel, but to extend the preferential promotion benefits throughout October, forming a long-term consumption node.
In order to attract consumers, various business districts in Longgang have launched creative markets, original hand-made, interesting fabrics, and personalized fashion accessories and other cultural and creative products.
The South China City Commercial and Logistics District has launched a series of consumer promotion activities with the theme of night shopping, including a unique trunk creative market, intangible cultural heritage promotion, animation IP tour exhibition, and Internet celebrity live broadcast "carrying goods".
Lu Bin, manager of the operation department of Galaxy COCO PARK, said that more and more Shenzhen residents are entering the shopping mall, and the popularity of major business districts is becoming more and more popular.
"From the perspective of shopping malls, we hope that consumers can return to offline and experience more." (Economic Daily-China Economic Net reporter Yang Yangteng)
Chongqing:
Create a 24-hour non-closing shopping scene
During the National Day holiday, consumer places such as major commercial districts and supermarkets in Chongqing were crowded, and the consumer market was actively buying and selling.
In the shopping malls of Chongqing Shidai Street, Longhu District, Yuzhong District, various brands have launched discount activities such as full shopping discounts, gift vouchers, and buy one get one free on selected products to attract customers.
It is worth noting that in addition to promotion through price cuts and discounts, many businesses are also tapping consumption potential through online and offline linkage marketing.
Liu Qizhi, general manager of Suning Tesco's Chongqing Regional Management Center, said that Guanyinqiao Suning Tesco Plaza will simultaneously launch its cloud store to create a 24-hour non-closing shopping scene for consumers-cloud stores and physical stores sell the same products. After a consumer places an order at the cloud store, if the receiving place is no more than 5 kilometers away from the square, the goods can be delivered home in about an hour.
In order to enrich the travel choices of citizens and tourists, Chongqing has also introduced nearly 300 new scenic spots and more than 120 characteristic tourist routes. At the same time, some A-level scenic spots have been upgraded and various measures have been taken to tap the potential of tourists' consumption.
"In order to create a safe and secure consumer environment, we focused on regulatory and law enforcement in shopping malls, markets, scenic spots and other holiday consumption areas, and launched special rectification actions for food, special equipment, and bulk consumer goods before the holiday." Chongqing Tongnan District Market Supervision Bureau The relevant person in charge told reporters.
(Economic Daily-China Economic Net reporter Ran Ruicheng and Wu Lumu)
Harbin:
"Consumption Promotion Month" stimulates citizens' enthusiasm for shopping
On holidays, Central Street, the city's business card, is one of the most lively places in Harbin, Heilongjiang, and this year's National Day holiday is no exception.
Tourists from all over the country flocked to enjoy the beautiful scenery, listen to music, watch the parade in the old streets, and feel the charm of Harbin.
As a place for Internet celebrities to "check in", the merchants on Central Street are extremely busy.
From October 1st to October 5th, the well-known and long-established Madiel restaurant is full every day.
"Here you can appreciate century-old architecture, taste Russian-style western food, and buy many Russian specialties." Mr. Liu, a tourist from Beijing, said excitedly.
This year, Heilongjiang Province launched the "Consumption Promotion Month" campaign, introducing promotional measures such as consumer vouchers and full discount gifts.
In order to stimulate the rapid recovery of consumption during the National Day holiday, the provincial government of Heilongjiang has recently added Harbin city consumer voucher subsidies to support financial resources. A series of favorable policies have stimulated the enthusiasm of citizens for consumption.
In a car sales shop in Harbin, Mr. Li, who just liked to mention his car, received a discount. “I grabbed a coupon and spent 200,000 yuan minus 10,000 yuan. There are a lot of discounts and I’m super happy.” According to the introduction, this During the holidays, this store has sold more than 100 cars, and most buyers have used coupons, ranging from a few yuan to tens of thousands of yuan.
This year’s holiday, the Heilongjiang Provincial Department of Culture and Tourism launched 62 autumn tourist routes, linking up the five-flowered mountain natural scenery, agricultural harvest sightseeing spots, golden autumn picking, hot spring vacations and other tourist products. While tourists are visiting the scenery of Northland, they also stimulate Holiday consumer market.
(Economic Daily-China Economic Net reporter Ma Weiwei)