China News Service, October 8th. According to the website of the Ministry of Commerce, the "Eleventh" Golden Week in 2020 coincides with the National Day and Mid-Autumn Festival. All parts of the country are actively organizing and carrying out a variety of consumer promotion activities, and consumer demand is accelerated.
According to monitoring by the Ministry of Commerce, from October 1st to 8th, the sales of key retail and catering companies nationwide were about 1.6 trillion yuan, and the average daily sales increased by 4.9% compared with last year's "11th" Golden Week.
Data map: Tourists line up to pick up the goods at the Hainan outlying island duty-free pick-up point at the Haikou New Seaport Terminal.
Photo by Luo Yunfei
Rich and colorful promotion activities
Taking advantage of the eight-day holiday, various localities have organized in-depth "Consumption Promotion Month" series of activities. Commercial and commercial enterprises have launched a variety of promotional activities with the theme of National Day, Mid-Autumn Festival, wedding, family relationship, leisure, and fashion, and launched measures such as benefiting the people and making profits , The generous distribution of subsidies and consumer vouchers for automobiles, home appliances, catering, etc., has effectively stimulated consumers' enthusiasm for buying.
Beijing takes "national tide, domestic products, national style, and national charm" as its main line, and Zhejiang, Fujian, and Shanxi organize the "Golden Autumn Carnival" around the themes of "Zheli to consume", "All Fujian Tesco", and "Jinqing to consume" ·Special promotional activities such as "Double Festival", "Taste of Going to the Countryside", "Mid-Autumn Festival and National Day 8 Days".
Shaanxi has organized nearly 2,000 commerce and trade circulation enterprises, held more than 60 large-scale consumer promotion activities, and carried out promotions in the areas of time-honored national tides, agricultural products poverty alleviation, and high-quality imported goods to stimulate the recovery of the consumer market.
Hebei holds "Happy Hebei Shopping", organizes promotion activities such as the exhibition and sale of local famous and special products, dancing taste buds food week, and the transfer of foreign trade export products to domestic sales. Upgraded products such as food gift boxes, smart digital products, and tourism products are very popular.
Nearly 10,000 companies participated in the Changsha "Night Star City" Consumer Festival, driving sales growth of nearly 30% year-on-year.
During the "Eleventh" period, the sales of key monitoring companies in Ningbo, Beijing, Gansu, Shanghai, and Hainan increased by 18.8%, 18.6%, 14.4%, 13.7%, and 12.5% year-on-year, respectively. Jiangsu, Shanxi, Zhejiang, and Guangdong increased by 10.7% year-on-year. , 7.8%, 6.8% and 6.7%.
Commodity consumption continues to upgrade
During the "11th" period, driven by various promotional activities, basic consumer demand such as food and clothing increased steadily, and the sales of upgraded products such as organic food, automobiles, smart home appliances, gold and silver jewelry increased significantly.
Beijing, Guangxi, Gansu, Qinghai, Ningxia and other places held innovative auto exhibitions, and major exhibiting auto companies interacted with performing arts, entertainment and other industries across borders, bringing consumers a feast of auto consumption.
The sales of key monitored vehicles in Beijing, Zhejiang, and Yunnan increased by 23.5%, 20.3% and 14.1% respectively year-on-year.
The autumn and winter clothing with novel styles in major shopping malls are all on the market, which is deeply loved by consumers, and consumption tends to be personalized, branded and high-end.
The sales of Liaoning shoes and hats and Jilin apparel products increased by 15.8% and 14.2% respectively.
The sales of gold, silver and jewellery under key monitoring in Beijing and Fujian increased by 25.3% and 10.2% respectively.
Duty-free shopping on the outlying islands of Hainan is extremely active, and the effect of attracting overseas consumption to return is obvious.
In the first seven days of Golden Week, the retail sales of four duty-free shops in Haikou, Sanya, and Qionghai increased by 167% year-on-year, and the number of duty-free shopping increased by 64% year-on-year.
Service consumption is heating up
During the Golden Week, the consumption of catering and leisure services rose rapidly, and the demand suppressed by the epidemic was concentratedly released.
Reunion banquets, wedding banquets, and family and friends banquets have promoted the rapid recovery of the catering market, and thrifty meals such as mass catering, "CD Action", and "leftovers packaging" lead the mainstream.
The Yellow River Carp in Zhengzhou, Henan Province is very popular among diners. The traffic of time-honored and online celebrity restaurants such as Leshan Youfeichang, Xiaodou Begonia, Chuanmei Bingfen, etc. increased by 10%-20% year-on-year.
Yuxiang spicy mother-in-law and Yongwanglou in Hebei launched small and half-served dishes to allow customers to eat well. Qianzhenhe and Fuzhaolou in Yunnan carried out "Food and Beverage Gathering to Promote Consumption" activities to guide customers Consumers order and pack leftovers on demand.
The operating income of key monitoring catering companies in Sichuan, Zhejiang, Inner Mongolia, and Xiamen increased by 43.0%, 23.4%, 21.7%, and 18.3% year-on-year, respectively. In-store catering orders in Guangzhou increased by more than 30% year-on-year.
Watching movies, visiting exhibitions, watching performances, and going to fitness have become popular choices for residents' leisure and vacation.
In the seven days before the "Eleventh" period, the national movie box office reached nearly 3.7 billion yuan, the highest level in the Golden Week in the past.
The special book bar in Qinghai has become a popular place for people to “check in” during the festival, and the “national poetry reading + live calligraphy” in Qingdao has become the trendiest and most cost-effective holiday experience for the citizens. The number of daily tourists exceeds 15,000.
New consumption is booming
Under the normalization of epidemic prevention and control, new types of consumption such as online shopping, live delivery of goods, online meal ordering, and customized travel continued to flourish during the Golden Week.
Liaoning catering retail companies use live streaming offline and online platforms to bring the stream, and online consumption accounts for more than 20%.
Seven days before "Eleventh", Guizhou used the live broadcast platform to bring "Qianhuo out of the mountains." Fruit farmers in Ruoqiang County, Xinjiang brought the goods through live broadcast, selling an average of 160,000 yuan per day. Hunan Mayang invited internet celebrities to bring local specialty agricultural products. On the day of the Mid-Autumn Festival, sales reached RMB 450,000.
Large-scale online platform escape rooms, VR games, Hanfu experience and other new types of consumer orders increased by 58% year-on-year.
Stable prices for daily necessities
The supply of daily necessities in various regions is abundant, with abundant varieties and generally stable prices.
From October 1st to 8th, the price of grain and oil in one of the 100 large-scale agricultural and sideline products wholesale markets across the country was basically stable. The price of grain rose by 0.3% from the week before the holiday (September 24th to September 30th, the same below), of which the prices of indica and japonica rice Increases by 0.9% and 0.2% respectively, the price of flour fell by 0.2%; the price of edible oil rose by 0.2%.
Meat prices were basically stable, with pork prices down 1.0% from the week before the holiday, beef prices up 0.4%, and lamb prices up 0.2%.
The price of poultry and eggs fluctuated slightly. The price of white striped chicken rose by 0.2% from the week before the holiday, and the price of eggs fell by 0.9%.
The prices of vegetables and fruits rose slightly. The average wholesale prices of 6 kinds of fruits and 30 kinds of vegetables increased by 1.2% and 0.4% respectively from the week before the holiday.