A New Observation of the Holiday Economy丨The "Inner Cycle" Drives the Full Recovery of Tourism in the "Double Festival"
During this double holiday, various localities have introduced policies and measures to drive the overall recovery of the tourism industry, and the number of trips hit a new year high.
During the National Day and Mid-Autumn Festival, the dual demands of traveling and visiting relatives were released at the same time.
In order to expand tourism consumption, after the lifting of the ban on cross-provincial group tours, policies and measures such as ticket reductions and exemptions, travel charter flights, and special train rewards and compensation have been introduced to promote the revival of the cultural and tourism industry.
Zhang Haiming, the person in charge of Baoquan Tourism Resort in Xinxiang, Henan: The state has issued a series of policies to promote tourism consumption, which have achieved obvious results, and tourism consumption is promising.
At the same time, for the sake of epidemic prevention and safety, outbound travel has been restricted and has been replaced by more frequent domestic and surrounding travel, and "overseas consumption" has gradually returned.
Comprehensive big data search shows that tourism projects with traditional Chinese meanings such as "National Day", "Moon Appreciation", and "Reunion" are popular.
Tourists at Shanghe Garden at Qingming Festival: It feels that the ancient and modern civilizations are perfectly blended here. You can not only experience the classical charm of our China, but also appreciate the prosperity of today.
People have fun, it’s very lively!
Gu Hong, deputy general manager of Shaanxi Jinlu Sihai Chinatown Management Co., Ltd.: Sales are conservatively expected to increase by more than 30%, and the surrounding residents and tourists have responded very well.
The tourism industry enhances the government's efforts
Many governments have issued consumer vouchers for the rural service market, driving the rapid growth of rural experience tours and rural sightseeing tours; "Reunion on the road", "Watching the moon during travel", and "green saving" have become new themes of service-oriented consumption this year.
In Shennongjia, Hubei, civilized dining tables and CD operations have become new trends.
Guo Yulan, the owner of the farmhouse in Shennongjia Forest District, Hubei: launches small bowls of dishes to increase the variety of dishes, so that guests can eat their favorite dishes without waste.
Tourism promotes industry innovation
Under the conditions of equal emphasis on leisure tourism and safety and epidemic prevention, hotels and tourist attractions are accelerating innovation, and industry-wide pre-sales, online contactless ticket bookings, and scenic tours with limited current are more popular.
The effects of the latest marketing methods such as online live broadcast and advance booking are gradually showing.
Dai Bin, Dean of China Tourism Research Institute: Forcing everyone to change from two aspects. The first one is from the demand side, you don’t want to travel without making an appointment. The second is to force our tourism companies to go up in time and space. In order to benefit, the promotion of smart tourism has enriched our tourism products, thereby enabling the overall tourism industry to improve rapidly.