China News Service, Shanghai, October 8th, title: "National Tide Youth" is keen on new Chinese products and new highlights of consumption during National Day Golden Week

　　China News Agency reporter Li Shuzheng

　　At the end of the long holiday, Shanghai Yu Garden on the 8th was still crowded.

Among the crowd, young people in Hanfu in groups of two or five are also part of the scenery and become the focus of attention of tourists.

　　Wearing a silver-blue horse-faced skirt and a Song-style gold crown on her hair bun, Hanfu enthusiast Wang Luqi, who travels to Shanghai, inserts the silk fan handle diagonally into the canvas bag printed with the "big white rabbit" toffee pattern , While taking the Ligaolu from his companion.

"My fellow robes (the name of each other for lovers of Hanfu) said that Yuyuan Garden is very suitable for taking photos in Hanfu, so I also came to'check in' during the long holiday."

　　Facing the "old internet celebrity" Yuyuan with a history of more than 400 years, Wang Luqi showed a long "strategy" to the reporter of China News Agency: go to the "Big White Rabbit Store" to scan the goods and enjoy the traditional sponge cake in Qiaojiazha Served with coffee, go to Shanghai old restaurant to eat authentic Shanghai cuisine when tired of shopping.

After the meal was finished, it was when Hua Deng first came on, boarded the high platform, looking for the best seat, taking a few beautiful photos of Hanfu with Tianyu Tower as the background...

　　Traditional customs mix and match the commercial "tide flavor". There is no doubt that Yu Garden has become a popular place for "national tide youth".

On the first day of the "Eleventh" Golden Week holiday, Shanghai's tallest imitation of Ming and Qing-style buildings-Tianyu Tower was refurbished.

　　The building where "Yuyuan Department Store" is located, Tianyu Building, is Shanghai's tallest Ming-Qing-style building, with 6 floors above ground and 1 floor underground.

The antique building is the gathering place for the "Guo Chao" brand: the "White Rabbit Store" not only has as many as ten flavors of white rabbit toffee, but also mugs, pillows, canvas bags and other surroundings; Guangming You Baker's shop offers a variety of bread pastries made from high-quality dairy products. According to the clerk, many of these products are "limited to Yuyuan" and are only sold here; there is also a Hanfu specialty store, Han, Song, and Huang With a comprehensive selection of Hanfu made with antique accessories, lovers can experience a one-stop "gorgeous transformation".

　　"Old internet celebrities" embraced the "new national tide", a move that is highly praised by tourists.

According to statistics, on the 2nd, the highest instantaneous passenger flow in Yuyuan Garden reached 19,500, which was basically the same as the same period last year.

　　The "National Tide Research Report" issued by the Institute of Cultural and Creative Development of Tsinghua University pointed out that the national tide refers to a certain concept of consumption in a broad sense, that is, the popularity of domestic products and products with Chinese characteristics.

The "national tide gathering" Yuyuan Garden is not only a "check-in place" for the "national tide youths", their love for domestic products is reflected in many aspects.

　　The "2020 China Consumer Brand Development Report" previously released by Ali Research Institute shows that in 2019, the online Chinese brand market share reached 72%, of which the online Chinese brand market size of the medical and health, beauty and personal care, and food industries ranked first Top three.

Among the consumers of Chinese brands, especially Guochao, more than 90% are female consumers, more than half are "post-95s", and 60% are from third-tier cities and above, showing that "younger, more big cities, more "Female" trend.

　　"Call the fairy eyeshadow made of domestic products, beautiful and easy to use, but also cheap!" Open "Xiaohongshu", a lifestyle platform targeting young people, and you will often see netizens exaggerating "Amway" domestic cosmetics products.

　　In the field of beauty products, the national tide can be described as "a sudden emergence."

According to statistics, from the perspective of market share, national makeup brands have accounted for 56% of the market.

It is worth noting that under the new crown pneumonia epidemic, domestic beauty products are still growing against the trend.

According to the data previously released by Xiaohongshu, in the first half of 2020, the content consumption of domestic brands on the platform increased by 65.9% year-on-year. From the perspective of content consumption trends, domestic beauty products are especially rising rapidly.

　　"Most of the skin care products, cosmetics, and digital products I use are domestic products." As a "post-80s" Fu Rong has just had her own "small nest", she said that the new home furniture and electrical appliances will also give priority to domestic products. Brand.

"Regardless of the'feelings', the quality is reliable, and the price is affordable, why didn't I choose it?" (End)