Xinhua News Agency, Shanghai, October 6th (Reporters Cheng Siqi, He Xiyue, Wang Moling) Every National Day is a good day for newcomers to hold happy events.
Affected by the epidemic at the beginning of the year, many couples cancelled or postponed their wedding dates.
With the normalization of epidemic prevention and control, my country's wedding market gradually picks up in the second half of this year. This "Eleventh" Golden Week has naturally become a "good day" for newcomers.
Guo Na, who originally planned to hold a wedding in China earlier this year, and her husband are currently working in Germany. Due to the sudden outbreak of the epidemic, the wedding plan was disrupted.
In August of this year, Guo Na finally bought a ticket to return to China in early September.
Since the lover still needs to return to Germany to work as soon as possible, Guo Na and her family decided that the wedding would be during the National Day.
An intensive wedding preparations began.
"After buying the air tickets, we found that the hotels during the National Day were almost fully booked. We changed the wedding banquet to a relatively unpopular date before we finally booked the place." Guo Na said.
After returning to China, Guo Na and her husband must be quarantined at the isolation point.
In order not to delay the wedding preparations, during the isolation period, Guo Na completed the preparations for the wedding through phone and WeChat communication.
The two couples didn’t have time to take wedding photos, so they asked the artist to draw hand-painted wedding photos based on their photos; there was no video recording of the day to play at the wedding scene, and the two edited them into short videos with past life photos... Although everything is different from Guo Na's original plan, it is also very smooth and warm.
"In this case, the principle of our wedding is simple but simple. We canceled the traditional procedures such as receiving relatives and toasting tea. The toasts to everyone at the dinner were also canceled, and only the ceremony for the new couple to take the stage was retained. Try to minimize contact." Guo Na said.
"In the first half of this year, especially from February to April, most of the wedding companies in Shanghai were basically at zero income." Zhang Weidong, Secretary-General of the Shanghai Wedding Industry Association said, "From May, the wedding market began to rebound slightly until June 6. The month began to enter a more normal phase."
The arrival of "Eleventh" Golden Week has become a good day for newcomers to get married.
According to the big data of the Meituan App search, the number of bookings for wedding ring jewelry during the "11th" period increased by 137% year-on-year, and the number of bookings for wedding follow-ups, wedding companies, and wedding dresses increased by 51.7%, 43% and 42.6% respectively. .
Many wedding companies are also very busy this National Day holiday.
"From the perspective of the number of weddings performed, the growth rate in the second half of this year is quite large. From July to August, the number of weddings performed by our company increased by 50% over the same period in previous years." said Wang Shichao, executive general manager of Chengdu Furong Bridal Wedding.
According to Wang Shichao's statistics, his wedding company performed an average of 7 to 8 weddings during the Golden Week of this year.
"But because the risk of the epidemic still exists, the scale of weddings and banquets this year has generally been reduced compared to previous years. For example, the number of tables has been reduced, and the volume of wedding arrangements has been reduced."
The outbreak of the epidemic has also produced many subtle changes in the wedding market.
Especially in the first half of the year, many newcomers even chose to hold online "cloud weddings" to complete their "lifetime events."
In March of this year, some netizens "married in the cloud" in the live broadcast room of Bilibili Danmian.com, and received full blessings from fans everywhere.
Guo Na and her husband even considered this plan: if she and her husband are still in isolation during the National Day, they will connect with relatives and friends through video, hold a "remote wedding", and broadcast the wedding to their friends around the world. on site.
"Although there will be some regrets, but being able to accept the blessings of relatives and friends is the most important." Guo Na said.
"The outbreak of the epidemic has also affected people's wedding catering habits." Zhang Weidong said, "For example, many restaurants this year have increased the number of dishes served for'per person', and provided public spoons and chopsticks to ensure everyone's meals. The process can be safe and hygienic."
A good wedding is a lifelong happy memory for the couple. Although some weddings have been reduced in size and traditional wedding customs have been cancelled, the good wishes have not faded.
"The scale becomes smaller but it can be more refined, and the service can be more considerate with fewer people. It is the most important thing for the newlyweds to feel happiness and wishes during the wedding." Wang Shichao said.
Although everything about Guo Na's wedding was simple, she believed that as long as the most ceremonial link was maintained, it was a sacred ceremony.
"The link I value most is my father handing me over to my husband, and my mother will put the veil on me." Guo Na believes that this special wedding will leave them with a unique and unique memory.
"During the preparation for the wedding in isolation, we made the wedding video while recalling the stories and twists of our past lives. This is particularly meaningful for us to start a new stage of life."