Sino-Singapore Jingwei Client October 6th (Wei Wei) During the Mid-Autumn Festival and National Day, family and friends have frequent exchanges of gifts and gifts. All kinds of gift cards are popular. A small coupon is not only convenient to carry, but also can be used at any time. Exchange items.
The Sino-Singapore Jingwei client found that this year, the sales of crab coupons are still hot, especially the crab coupons in major live broadcast rooms are also on sale. Stars and anchors have brought goods for hairy crabs.
Crab coupons in the live room
On September 21, Yangcheng Lake officially opened, which also means that this year's hairy crabs will be officially listed.
"This year more than 15,000 acres of lakes will be farmed, and more than 73,000 acres will be raised in high-standard ponds. The actual breeding area is more than 88,000 acres. The total output of Yangcheng Lake hairy crabs is expected to be about 10,260 tons." Suzhou Yangcheng Lake Hairy Crab Association News spoke Yao Shuisheng told the Sino-Singapore Jingwei client.
According to Yao Shuisheng, the size and quality of Yangcheng Lake hairy crabs this year are better than previous years. The crabs produced are larger, and the price after the catch has increased slightly compared with last year.
In fact, before the opening of the lake, the crab coupons have begun to appear in the live broadcast rooms of major stars and anchors.
On September 11, Luo Yonghao brought goods for Guyuandao brand crab coupons in the live broadcast room.
According to the statistics of Xinzhu, a short video live broadcast data analysis platform, Luo Yonghao sold about 10,500 crab coupons in this live broadcast, with an estimated sales of 1.98 million yuan, which is equivalent to selling more than 80,000 crabs in one night. The brand also ranked among the top three in sales of Luo Yonghao's live studio that day.
Source of Luo Yonghao's live room: Weibo
Not only Luo Yonghao, celebrities Qi Wei, Chen He, Wei Ya, Simba and other head anchors all brought crab coupons in the live broadcast room.
On September 16th, Chen He’s live broadcast room sold crab coupons on the show. New data shows that the price of a single crab coupon is 99 yuan, and the sales volume is nearly 2500. The estimated sales volume is 246,000 yuan, which is the highest on the day. Chen He ranked third in live broadcast sales.
In addition, the estimated sales of Crab Zhixiang hairy crabs recommended by Qi Wei in the live broadcast on September 19 reached 385,800.
Source of Qi Wei Live Room: Weibo
Crab coupon routines under the halo of celebrities
With the vigorous promotion of live broadcast platforms and e-commerce platforms, crab coupons have also ushered in a buying boom, but each year there are endless complaints about crab coupons.
Can the crab coupons and hairy crabs sold on live broadcasts reassure consumers?
The Sino-Singapore Jingwei client has summarized several common routines for crab coupons.
Routine 1: Non-Yangcheng Lake advertises Yangcheng Lake
Last year, both Li Jiaqi and Wei Ya had “turned over” because they brought goods to hairy crabs.
According to media reports, in a live broadcast in September 2019, when Li Jiaqi introduced the "Yangcheng champion crab", he introduced crabs that were not produced in Yangcheng Lake as "Yangcheng Lake hairy crabs" and promoted the brand as a "23-year-old brand" "Afterwards, it was picked up by netizens. The company to which the brand belongs is a company that has only been established for 4 years.
Afterwards, Li Jiaqi's studio responded to the suspected false propaganda of hairy crabs recommended by the live broadcast room, admitting that Li Jiaqi had made mistakes in interpreting the information provided by the merchants, apologized to consumers, and promised to cooperate with the merchants to deal with after-sales problems.
Recently, the Sino-Singapore Jingwei client saw in the shop that hairy crabs are no longer sold in the shop's products this year.
Routine 2: The weight is not enough to make up the rope
In addition to the hairy crabs posing as Yangcheng Lake, there are also many crab coupons whose marked weight does not match the actual weight.
The Sino-Singapore Jingwei client saw in a crab coupon shop recommended by a big V live broadcast that the brand's "Jianxuan 2000" crab pick-up card includes 4 two male crabs and 3 two female crabs, a total of 4 pairs of 8 crabs, the original price is 398 yuan.
The price in the live broadcast room is 188 yuan, which means less than 50% off.
However, in this shop, there are crab coupons of the same specification for sale at only 178 yuan, which is 220 yuan different from the original price of the above-mentioned "Strictly Selected 2000" crab coupon, which is 10 yuan cheaper than the crab in the live broadcast room.
The price difference of the same specification of hairy crab gift certificates is more than 200 yuan. Source: a hairy crab shop
A reporter from China-Singapore Jingwei asked the customer service as a consumer, what is the difference between the two crab coupons.
The other party said, "They are all the same, and you can place an order with a large discount."
When asked again whether the same and cheap ones have residual crabs, the customer service said that the quality and taste are different. There is also a weight with a rope and one without a rope.
Customer service reply source: screenshot of a certain platform
The reporter of Sino-Singapore Jingwei further stated that he hoped to buy crabs of real weight, and the customer service replied, "That is expensive."
In the review of the store a year ago, many customers reported that the crab coupons they sold were insufficient after being picked up.
A user wrote in a comment that they bought 4 taels of male crabs and 3 taels of female crabs, and received 2.5 taels of male crabs and less than 2 taels of female crabs.
Lou Zhongming, general manager of Manzhou Ecological Agriculture (Sihong) Co., Ltd., once said in an interview with the Sino-Singapore Jingwei client that the price difference between crabs of different specifications is huge.
Generally, the price of high-quality 3 taels is twice as expensive as 2.5 taels, and the price for 3 taels is 2-3 times more expensive than 2 taels.
Crabs that are marked as large will actually calculate the cost based on the selling price.
Routine 3: Low-priced crab coupons to play funds precipitation
For consumers, buying Crab Coupons not only has the risk of pretending to be shoddy, small and large, or pretending to be Yangcheng Lake by non-Yangcheng Lake, but even more difficult to pick up the goods, and the store will directly collect the money and run away.
Consumer Mr. Li reported to the Sino-Singapore Jingwei client that he bought a certain brand of crab coupons last year and made an appointment for delivery on October 8, but the order was always in "waiting for delivery". At first, the customer service asked him to be patient. After waiting, the customer service stopped replying, and finally found out that the shop had been taken off the shelves, and he finally did not eat the hairy crabs.
In addition, the pre-sale of crab coupons will also bring huge amounts of deposit funds.
An anchor directly stated in the live broadcast room that he only sells spot hairy crabs and will not sell crab coupons.
Because crab coupons are mostly used as gifts, it is more appropriate to eat them yourself or buy spot crabs.
The Sino-Singapore Jingwei client understands that crab coupons have been in pre-sale since August. Based on a 200 yuan crab coupon, if you sell 10,000 crab coupons, you can bring 2 million yuan in deposits.
One of the major drawbacks of pre-sale crab coupons is that it is easy to forget to pick up the goods. Because the customer exchanges between late September and December every year, the cycle is long, and it is inevitable that they will forget to exchange. This part is a profit for the merchants.
How to see through the routine of crab coupons?
If a quality problem is found after the delivery of the crab coupons brought by the host, will the host be responsible?
Meng Bo, a lawyer from Beijing Jingshi Firm, pointed out to the Sino-Singapore Jingwei client that according to the "Code of Conduct for Online Live Marketing", the anchor should ensure that the information is true and legal during live broadcast activities, and must not make false publicity, deceit, or deceive products and services. Misleading consumers.
In addition, the "E-commerce Law of the People's Republic of China" also stipulates that e-commerce operators should disclose product or service information comprehensively, truthfully, accurately and in a timely manner to protect consumers' right to know and to choose.
Yao Shuisheng said that this year the Suzhou Yangcheng Lake Hairy Crab Association has launched 2020 anti-counterfeiting labels, which are divided into red and green, representing different breeding areas. The front of the logo for lake farming is red, and the front of the logo for standardized breeding ponds is green.
In addition, the crab buckle has a variety of anti-counterfeiting data, which is mainly based on mobile phone scan code, and the number of times is displayed for each query.
Suzhou Yangcheng Lake Hairy Crab Association 2020 anti-counterfeiting label Source: Suzhou Yangcheng Lake Hairy Crab Association
"The production specifications and quality requirements of Yangcheng Lake hairy crabs raised in the lake area and high-standard ponds are the same, and the water systems are the same. Therefore, the Yangcheng Lake hairy crabs produced have'green back, white belly, yellow hair, golden claws and strong body'. Distinctive characteristics, quality is the same." Yao Shuisheng said.
How to buy crab coupons to avoid being pitted?
China Food Industry Analyst Zhu Danpeng told the Sino-Singapore Jingwei client that consumers should first pay attention to buying on formal platforms, especially when buying on live broadcast platforms; secondly, they should communicate clearly with customer service before buying. How many, how many, where is the place of origin, the net weight or the rope weight, how to deal with dead crabs or insufficient weight, etc.; finally, you can shop around and compare the store credit, sales, evaluation, price, etc., the price is significantly lower than the peers Be cautious.
Meng Bo said that when consumers buy crab coupons online, they can choose multiple stores to understand and compare detailed descriptions of the purchased products, product inspection reports, business qualifications and reputation, product evaluations, etc., to prevent being deceived.
At the same time, it is also necessary to keep the details of promotion activities, promotional pictures, order pages, chat records, logistics records and other online shopping transaction information as evidence of consumer rights protection.
In the process of consumption, if you encounter “shoddy goods”, “shortages” or other situations that damage the legitimate rights and interests of consumers, you can complain to the industry and commerce and market supervision and management departments in the place of the operator or the third-party trading platform. Or file a lawsuit to protect rights in accordance with the law.
(Zhongxin Jingwei APP)
(The opinions in the article are for reference only and do not constitute investment advice. Investment is risky and you need to be cautious when entering the market.)
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