China-Singapore Jingwei Client, October 5th (Zhang Shunan) This year, have you been out to play?
The first mini-long holiday in the special period has passed halfway. According to the calculations of the China Tourism Academy (Data Center of the Ministry of Culture and Tourism), 4 days before the holiday, the country received 425 million domestic tourists and achieved tourism revenue of 312.02 billion yuan.
With such heat, can listed companies in scenic spots stand up?
13 listed scenic spots all fell in September
According to Wind data, 13 listed companies in scenic spots have landed in A shares, namely Huangshan Tourism, Emeishan A, Guilin Tourism, Zhangjiajie, Jiuhua Tourism, Tianmu Lake, Lijiang Stock, Three Special Cableway, Tibet Tourism, Qujiang Cultural Tourism, Changbai Mountain, The total market value of Yunnan Tourism and Western Region Tourism is close to 43 billion yuan.
On October 1-8, the A-share market was closed.
Sino-Singapore Jingwei Client noticed that in September, the stock prices of the above-mentioned companies were tepid, and all closed down. Five companies fell more than 10%, Tibet tourism fell the most by 18.1%; Tianmuhu stock price fell 13.7%. ; Huangshan Tourism had the smallest decline, down 1.09%.
The performance of 13 companies in the first half of the year was not satisfactory. Only Emeishan A, Huangshan Tourism, Tianmu Lake, Qujiang Cultural Tourism, and Yunnan Tourism had revenues of over 100 million yuan. Yunnan Tourism had the highest revenue of 420 million yuan.
Judging from the increase and decrease in revenue compared to the same period last year, 13 companies have all declined compared with the same period last year. Qujiang Cultural Tourism, which has the smallest decrease, has also almost been cut in half, down 46.98% year-on-year; the largest decrease is Changbai Mountain, down 80.90% year-on-year In the same period of 2019, Changbai Mountain's revenue reached 129 million yuan, this year only 24.63 million yuan.
Looking at the second quarter alone, in 2017, Tianmuhu's revenue from A-shares was 79.4954 million yuan, a year-on-year decrease of 39.31% and a month-on-month increase of 275.96%, which was the highest quarter-on-quarter revenue growth rate among the 13 listed companies in scenic spots.
In terms of net profit, in addition to Yunnan Tourism's continued profitability, Zhangjiajie, Emeishan A, Guilin Tourism, and Lijiang Co., Ltd. all turned from profit to loss.
What needs to be mentioned is that for the reasons for performance changes, judging from the semi-annual reports of 13 companies, the epidemic has had a significant impact on scenic spots.
After the outbreak of the epidemic this year, 13 scenic spots listed companies' scenic spots have suspended external operations since late January. The suspension time ranges from 1-3 months. The number of tourists has dropped significantly, and revenue and net profits have also been affected.
Scenic spot geared up to "generate income"
Data Map: Photograph by Zhang Shunan in the new latitude and longitude of the high-speed traffic flow out of Beijing
As the first long holiday after the restart of the inter-provincial team tour, on the first day of the holiday, the situation on the highway was "squeezed" on the hot search.
The arrival of the "extended" holiday also allowed the scenic spots to start preparing for "income-generating" early, and one after another "combined punches" such as free tickets, reduced ticket prices, supporting catering services, and enriching tourist experience to attract tourists.
For example, Tianmu Lake optimized its projects during the suspension of the epidemic. Among them, the landscape scenic area launched sailing and new energy ship upgrade cruise projects after the epidemic, and tent hotels and supporting catering services in the scenic area were also steadily launched.
In the face of the adverse effects of the epidemic, government subsidies have become a powerful support for tourism companies to relieve financial pressure.
Songcheng Performing Arts and Qujiang Cultural Tourism have previously announced that they have received government subsidies and that they will make good use of government subsidies to further improve the quality of tourism projects and prepare for a rebound in the tourism market.
Another agency predicts that Huangshan, as one of the most popular tourist destinations in China, is expected to benefit from the further relaxation of the tourist flow limit of the scenic spot, and the surge in travel demand caused by the super-long holiday of the "two festivals", Huangshan Tourism is expected to continue in the third quarter. The chain improved.
Can the listed scenic spots turn around?
Data map: New longitude and latitude in the eyes of Tianjin photo by Zhang Shunan
According to the announcement on the evening of the 4th on the website of the Ministry of Culture and Tourism, the data of cultural and tourism departments, communication operators, and online travel service providers in various regions are integrated and calculated by the China Tourism Academy (Data Center of the Ministry of Culture and Tourism), October 1-4 In Japan, a total of 425 million domestic tourists were received throughout the country, and tourism income was 312.02 billion yuan.
With such heat, can listed companies in scenic spots turn around?
Zhou Mingqi, the founder of Jingjian Think Tank, analyzed that compared with previous years, although the tourism fever of this year's Golden Week is still showing a downward trend, the risk of traveling around the province is relatively controllable, and there will be better recovery or even growth. After the epidemic, it will be suppressed. Tourism demand will be released quickly.
He also mentioned that the strength of the rebound and how long it will last are still unknown.
"The competition for the big cake of tourism consumption is bound to become fiercer. If traditional scenic spots do not change their operating methods and upgrade their service models, they may be eliminated in the future." Zhou Mingqi said.
Wu Liyun, associate professor at the Institute of Chinese Culture and Tourism Industry of Beijing International Studies University, also told the media that the epidemic has reminded traditional scenic spots. Traditional scenic spots cannot rely on a single ticket economy. It is actually a cliché. Under the influence of the epidemic, this problem has become even more commonplace. Stand out.
All traditional scenic spots must further expand their business scope and explore the surrounding economy and products as much as possible.
In addition, the epidemic has led to live broadcast and other communication methods, and many scenic spots have also tried to promote through new media channels to attract consumers.
Zhou Mingqi suggested that a considerable part of the tourism resources in my country’s traditional scenic spots have not been fully developed. Operators can use this opportunity to develop some lightweight, self-profitable cultural tourism products; at the same time, some outbound tourism needs are also urgently needed. Digested within the country, the scenic spot can develop some refined services for these tourists in a targeted manner, and it does not necessarily have to pursue a large number of passenger flows.
The pre-disclosure of the third quarterly report of listed companies will start after the holiday. Wanlian Securities believes that under the trend of tourism recovery, frequent favorable policies to promote the development of new consumption have promoted the overall recovery of the consumer market.
Domestic and surrounding travel is expected to resume first. As the epidemic abroad is still spreading, outbound travel still needs to be observed.
Driven by the Golden Week, the suppressed tourism demand is expected to usher in a retaliatory rebound. Leading enterprises in the tourism, hotel, and scenic industries are expected to benefit.
(Zhongxin Jingwei APP)
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