The new economy "unlocks" the new French festivities and consumption highlights can be expected

  Xinhua News Agency, Shanghai, October 2  -

Title: New Economy "unlock" new ways of consumption Highlights of Day

  Xinhua News Agency reporter Wang Moling

  From online “grass planting” to offline “punch-in”, to the discovery of niche attractions to give birth to novel gameplay, the new online economy that has shown a vigorous development this year has ushered in new opportunities for itself, but also brought to the consumer sector New changes.

This holiday, the consumption highlights boosted by the new economy are particularly worth looking forward to.

——"Unlocking" new consumption scenes: "niche" are also popular, and online tourism "potential stocks" are popular

  "Thanks to the effectiveness of the normalized prevention and control of the epidemic, many people have plans to travel domestically during this holiday. Compared with the hot spots, I have'planted grass' on the Internet platform for many'niche' tourist attractions. I plan to take my family to take a look." said Shanghai white-collar Jiang Fan.

  Statistics from Xiaohongshu, a lifestyle content sharing platform, show that before Golden Week, many emerging "net celebrity" cities and "niche" tourist attractions have seen a significant increase in search interest. For example, the search volume in Taizhou City, Zhejiang Province recently increased compared with the Dragon Boat Festival holiday. Nearly 19 times.

  "Because of the geographical location and the lack of offline publicity, many high-quality attractions were rarely known before, but through the promotion of Internet platforms, more and more'niche people' have become'net celebrities', driving remote areas And tourism development of unpopular attractions." Netizen "Little Lucky" said.

——Giving birth to new hot spots of consumption: "novelty" is sought after, and holidays are more than just eating and drinking

  "What to play on holiday?" When the question came up, many people chose to search on their mobile phones. The new online economy undoubtedly enriched the answer options for this question.

  The Meituan App search big data shows that under the influence of Internet information, both young and old are more and more interested in "novelty" gameplay.

Data from the platform showed that the number of orders for "novelty" experiences before the National Day holiday increased by 58% year-on-year. Among them, orders for party games, secret rooms, VR games, and Hanfu experience all increased significantly year-on-year.

It is worth noting that the secret room is also very popular among elderly users. Before the holiday, the number of orders for the secret room of the elderly users of the platform increased by 88% year-on-year.

  "20+ ways to decipher the block, become a detective to decrypt", as a historical block where trendy internet celebrity shops and traditional alley shops coexist, Yuyuan Road in Changning District, Shanghai is now also exploring the "new gameplay" of the block , Let the old road full of freshness waiting to be explored.

  "Online we have always been referred to as Shanghai's'net celebrity' Xiaomalu. While the old neighborhood uses online new economic thinking to bring people a novel experience, it also taps out more commercial potential in the neighborhood. "Yuyuan Road" The social interest is more pleasant," said Xu Yinlan, the project leader.

——Promote a new cycle of consumption: “plant grass” online, “check in” offline, and share online

  "I plan to'check in' some dessert shops in Shanghai during the holiday. I found a lot of shop notes shared by people on the Internet platform, and I have already screened out the shops that I am more interested in. I plan to share them online after the field experience. For others’ reference,” said Zheng Dantong, who traveled to Shanghai from Hangzhou, Zhejiang.

  "I think that after the online new economy is combined with offline consumption, the greatest significance lies in the formation of a mutually reinforcing cycle." The person in charge of the operation of the Xiaohongshu community said that more and more people will pass before making offline consumption. Online platforms look for "grass planting" experience, and after they go offline to "check in", these users in turn will share more online, eventually forming a positive cycle of promoting consumption.