Today's Review
To make orderly opening and booking tours become the norm, it is necessary to fundamentally increase the enthusiasm of tour operators to provide quality services.
Tourism operators and management departments must dynamically release tourism consumption reminders so that tourists can obtain relevant information before they travel, so as to reasonably choose travel destinations and routes.
It is necessary to innovate tourism products, rationally design experience projects, and strengthen traffic flow and scenic flow monitoring.
The majority of tourists should also take the initiative to adapt to this change and make booking travel a consumption habit.
Yesterday was the first day of the National Day and Mid-Autumn Festival, and the tourism markets around the country were running smoothly.
This year's National Day holiday is the first long holiday to fully realize the "reservation system" of scenic spots. Many governments and tourism platforms have launched promotional subsidy activities, and booking tickets in advance has become the most common choice for tourists.
The scene of long queues at the entrance of the scenic spot to buy tickets has been greatly reduced compared with previous years. Tourists who have made reservations pick up tickets on the spot, and enter the scenic spot after taking their body temperature and showing their health code.
At present, tickets for some popular scenic spots across the country have been booked for the first half of the National Day holiday, and tickets for the Forbidden City in Beijing, Dunhuang Mogao Grottoes and other scenic spots have been booked and sold out.
In order to meet the needs of tourists visiting and receiving scenic spots during the National Day and Mid-Autumn Festival, the Ministry of Culture and Tourism has decided to adjust the number of tourists in scenic spots during the National Day and Mid-Autumn Festival holidays from not exceeding 50% of the maximum carrying capacity to 75%.
Although the maximum number of tourists received by scenic spots has been increased, many popular scenic spots still have a hard time getting a ticket, and holiday tickets for some key popular scenic spots have long been sold out.
According to the relevant person in charge of the Ministry of Culture and Tourism, under the premise of coordinating the prevention and control of the epidemic, this year's National Day holiday scenic spots should focus on orderly opening and booking tours.
In August 2019, the relevant person in charge of the Ministry of Culture and Tourism stated that scenic spots, especially resource-fragile scenic spots, are encouraged to implement ticket reservations. In 2022, 5A-level state-owned scenic spots will fully implement a ticket reservation system.
In order to meet the needs of the prevention and control of the new crown pneumonia epidemic this year, various scenic spots have accelerated the implementation of the ticket reservation system in accordance with the requirements of "limited, appointment, and staggered peaks", striving to find a balance between restricting the flow of people, boosting consumption, and optimizing the experience.
The "Research Report on the Development Level of Digital Cultural Tourism in 5A Scenic Spots" recently released by the Cultural Tourism Industry Index Laboratory shows that my country's cultural and tourism industry has been actively carrying out digital upgrading and transformation since this year. The proportion of online reservations in tourist attractions has increased significantly, and the proportion of online reservations in 5A-level scenic spots has reached 94%.
As experts in the industry said, orderly opening and booking travel is not only an “abnormal” move to adapt to the prevention and control of the epidemic, it is also in line with the development trend of smart tourism and high-quality tourism, and should become the norm for tourism in the era of mobile internet and digital economy.
According to the deployment of the Ministry of Culture and Tourism, “orderly opening” requires scenic spots to strengthen the flexible supply of tourism products, deepen tourism public services, and promote the open management of scenic spots in an orderly manner under the premise of preventing and controlling the epidemic; Based on the principle of "comply with appointments", scenic spots implement a time-sharing appointment system to improve the service management level of scenic spots.
"Orderly opening and booking travel" may seem to limit the flow, but it is actually a diversion.
Because the tour opportunities are "allocated" in advance, tourists who have not made a reservation will re-plan their travel arrangements, which promotes the overall macro-adaptation of tourists and scenic resources.
Orderly opening requires travel reservations, and travel reservations promote orderly opening. The two complement each other and complement each other.
As far as scenic spots are concerned, the orderly opening of reservation tours is not only beneficial to epidemic prevention and control, but also helps to reduce management costs, such as reducing on-site ticketing services and reducing the management pressure of concentrated tourists.
For tourists, it can not only avoid the dilemma of long queues and road congestion, but also enhance the tourism experience and enhance the sense of tourism gain, happiness and security.
Doing a good job of orderly opening and booking travel is not only good for the moment, but also good for the long-term.
Booking travel has a positive effect on the prevention and control of the epidemic and alleviating congestion, and it also forces the quality and upgrade of the entire tourism industry chain.
For tourism companies such as scenic spots and travel agencies, booking a tour is equivalent to appropriately reducing the supply capacity. Companies can no longer rely on "crowded" tactics and ticket economy, but must shift to differentiated and precise operations, and continuously improve their core attractiveness and Tourism quality.
To make orderly opening and booking tours become the norm, it is necessary to fundamentally increase the enthusiasm of tour operators to provide quality services.
Tourism operators and management departments must dynamically release tourism consumption reminders so that tourists can obtain relevant information before they travel, so as to reasonably choose travel destinations and routes.
It is necessary to innovate tourism products, rationally design experience projects, encourage tourists to spend multiple times, strengthen traffic flow and scenic flow monitoring, and scientifically guide tourists to divert.
The majority of tourists should also take the initiative to adapt to this change and make booking travel a consumption habit.
Special commentator