-Editorial
To clarify that shop signs should not be set up in a homogeneous manner is to respect the spontaneous laws of the market, and to leave more room for spontaneous growth of the city's "fireworks".
In order to avoid the plaque marking "one thousand stores" in commercial districts, Beijing has to "establish new regulations" for shop signs in commercial districts.
Recently, the "Regulations for Store Signboards in Beijing Commercial Street District (Trial)" formulated by the Municipal Urban Management Committee in conjunction with the Municipal Bureau of Commerce have begun to solicit public opinions from the public. To reflect the connotation of corporate culture, there must be "features."
The new standard specifically states that shop signs in the same block should not be set up in a uniform style, color, and font.
With the improvement of urban management standardization, in recent years, various localities have intensified the management of urban block landscape.
But at the same time, some controversial excessive practices have appeared in individual places, and the requirement to unify store signs is one of them.
In this context, Beijing has made it clear that shop signs in the same block should not be set up in a uniform style and equivalent, which is already targeted, reflects the aspirations of the society, and is also quite exemplary.
The formation of the shop’s signature style in each block is mainly due to the spontaneous market order and the laws of commercial aesthetics. It is indeed necessary to take advantage of the situation that may exist in conflict with the urban management regulations, but if the style is completely unified, even color, The fonts are consistent, which not only violates the laws of public aesthetics, but may also constitute a management violation.
It should be understood that during the spontaneous adjustment of the market's shop signage style, as time progresses, most of them have gradually integrated into the civic culture, accepted by the citizens, and formed a kind of self-consistent with the surrounding neighborhood landscape.
Forcible intervention may damage this spontaneous order.
To a certain extent, shop signs reflect not only commercial vitality, but also part of the city's "fireworks".
For example, Beijing is currently building special blocks such as "late night canteens", and spontaneously formed shop signs with different styles are actually part of the characteristics of each block.
To clarify that shop signs should not be set up in a homogeneous manner is to respect the spontaneous laws of the market, and to leave more room for spontaneous growth of the city's "fireworks".
From another perspective, the design of store signs is a micro-economic activity, and market entities should be given full self-determination without violating the requirements of laws and regulations.
This is also the meaning of respect for the market and let the market play a decisive role in the allocation of resources.
It should be noted that if shops are forced to set up unified signboards, it will not only bring troubles to merchants, but also have the disadvantages of formalism. It will actually increase the burden on market entities and cause unnecessary interference.
Especially in the current situation of advocating to reduce the burden of market entities and create a good business environment, we should resolutely "do not care about what should not be done" and avoid "good intentions to do bad things."
If in the past, there were always urban managements in some places that came up with various reasons to unify the standardization of store signs, then the practice in Beijing this time undoubtedly gave a clear example, that is, it is based on clear principles and regulations. Block some vague and tentative operating space.
And it should be noted that shop signs should not be homogenized. This is mainly to give the city management department a vaccination-the design rights of the shop signs are really handed over to the market entities, and no unified requirements should be imposed.
Of course, the absolute requirement for store signs does not mean that there is no standard.
This time, the opinions put forward 9 situations where shop signs are prohibited at the same time.
For example, the use of illegal buildings, dangerous buildings, or shop signs that may endanger the safety of buildings (structures) after installation are prohibited.
This is actually a "negative list" for the establishment of shop signs, giving merchants the greatest autonomy outside the list, and truly achieving "flexibility without chaos, diversification without losing standard."
Uniform style does not mean beauty, and flexibility and diversity does not mean chaos.
Beijing's new demonstration of store signs will better stimulate market vitality, create a better business environment, and boost the commercial development of the capital.
As a comparison, those "one-thousand-stores" transformations should also stop in time.