Telecommunications continue their reorganization in Spain while in the background rumors of consolidation movements are heard, since up to five national operators and a score of different brands are bidding for a diminished territory.

Colman Deegan will be the CEO of Vodafone Spain, starting next November 1.

The executive, until now the head of Vodafone Turkey,

will relieve António Coimbra

, who will maintain the non-executive presence of the operator.

The Irishman joined Vodafone in 1998 and held senior positions in Treasury and M&A of the Vodafone Group, that is to say, he is a specialist in mergers and acquisitions that calls on a particularly competitive market, the Spanish, in addition to a business that already in itself it is deflationary in nature throughout Europe, given the high number of companies on the continent.

The coexistence in Spain of Telefónica, Orange, Vodafone, MásMóvil and, since this year, Euskaltel allied with Virgin, invite us to think about possible mergers for the territory.

MásMóvil is also immersed in an


venture capital takeover bid

for the sector in Spain.

In June,

Orange Spain

already altered its command, announcing the departure of CEO Laurent Paillassot to be replaced by

Jean-François Fallacher

, from the Polish subsidiary of the French group.

Now it is Vodafone that moves the tab with the appointment of Deegan, who held relevant positions in Vodafone India and Italy before becoming

CEO of Vodafone Turkey in 2016


During the four years in that position, he has undertaken the digitization of the company and has achieved "double-digit growth in service revenue," as the company explains in a statement.

For his part, the Portuguese Coimbra will continue as non-executive chairman of Vodafone Spain, "helping Colman to integrate as quickly as possible into the market dynamics," as Vodafone assures.

Coimbra has been the CEO of the company in this country since 2012

and, last year, he also assumed the Presidency, following the departure of Francisco Román.

Vodafone, without football but with 5G

The Portuguese began his career at Vodafone 28 years ago as commercial director at Telecel (today Vodafone Portugal).

Since 1995 he has been a member of the company's local executive committee and in 2009 he was appointed CEO of Vodafone Portugal.

During 2004 he served as CMO at Vodafone KK (Japan).

In the last eight years, the executive has served as CEO of Vodafone Spain, which has implied milestones such as integrating ONO in 2014 (bought for 7,200 million) and making Vodafone Spain the first convergent operator of the entire British group.

Among recent achievements, Vodafone Spain has stood out as the first operator to offer a commercial



for this country.

However, the red operator has had to face different handicaps, to the point of

giving up "due to its lack of profitability" the football rights

for its television platform, unlike any of its rivals.

In fact, under the Coimbra mandate up to three EREs have been carried out, the last one last year and with 889 workers casualties.

In a fight extended by the sector to attract customers, the Coimbra company has reinforced its commitment to Lowi, its star brand for a low cost that abounds in Spanish telephony.

According to the criteria of The Trust Project

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