<Anchor> As the
trend of non-confrontation with consumption activity spreads due to Corona 19, so-called'live commerce', which sells products like home shopping online, is on the rise.
They are also jumping into luxury brands that have been insisting on store sales.
Reporter No.
<Reporter> In the
vertically long video, men and women are busy promoting their wristwatches.
[The brilliance of this diamond and mother-of-pearl...
It's the prettiest among the women's watches I've seen recently.] It's like a
simple home shopping, but the viewer's real-time reaction continues.
[○○ said,'I received my salary yesterday, but I am worried'...
.] This is
a so-called live commerce site where products are introduced and sold through internet video streaming.
A department store prepared a tape measure by customers visiting for Corona, and even a Swiss luxury watch brand participated.
This messenger app, which started live commerce in May, also sells luxury handbags worth close to 10 million won.
[Manager Lee Ji-eun/Department Store Online Business Unit: There are areas where visits by fixed customers are also slightly lowered, while non-face-to-face consumption is spreading…
The channel expanded as it was
engaged
with Corona.]
Live commerce first became popular in China with influencers called Wang Hong.
Alibaba, which took full advantage of this, saw its sales jump 34% in the first quarter of the year despite the corona crisis, especially in the live commerce sector, which doubled.
This is the reason why Korean companies, which are struggling with face-to-face consumption, are rushing to introduce them.
[Kim Gyeong-jun/Deloitte Consulting Vice Chairman: (Companies) basically have no choice but to focus on the side where people spend the most time.
(Technology development) one to produce a movie're Fused completely open to the channel is virtually free to the so-called disseminated to potential customers.]
Last June, the government also sluggish domestic economy, such as leaping out of their own Live commerce ministries Minister We are paying attention as one of the solutions to respond.