[Explanation] National Day and Mid-Autumn Festival is approaching, and the long-awaited eight-day holiday is coming.
Do you want to turn on the "hand chop" mode again?
On the eve of the festival, Xiaoxin took to the streets to hear what shopping plans everyone has?
【Street Picking】
Just buy some clothes for a thousand yuan
I buy some snacks, mooncakes, etc. for my parents. I want to buy a small handbag for my mother. The National Day budget is about one or two thousand.
Cosmetics and jewelry budget two to three thousand
Because winter is about to enter, buy some winter clothes and buy three or four pieces, then the unit price doesn’t matter
I plan to buy some skin care products and trendy brand clothes. The budget is around 3000 to 4000
Buy some sneakers, Nike Adi and the like, within ten thousand yuan.
There should be certain promotions in major shopping malls. Discounts should be satisfactory.
Buy clothes for your kids and go shopping, ten or twenty thousand
[Explanation] During the interview, some people also expressed their expectations for the intensity of shopping malls. So, are the shopping malls strong during the Golden Week?
The reporter went to a large department store in Beijing and saw that the Double Festival had started.
Thousands back to hundreds, multiple points... According to the person in charge of the marketing department of the mall, the online and offline shopping malls will be rebates and discounts at the same time.
[Concurrent] Shao Qing, Marketing Manager of a department store in Beijing
Online, we basically can start to reduce the intensity of 10 yuan at a cost of 39 yuan.
In addition to the multi-fold points for cosmetics, some supplements can basically be discounted to 83% off, which is almost the same as the duty-free price of cosmetics. We are also subsidizing to tens of millions. Up.
[Explanation] In addition to the discount activities of major brands, shopping malls are also simultaneously conducting live sales.
Beauty, clothing, food, and everything in the live studio.
According to the staff, during the festival, the mall also cooperated with counties and cities to promote the sale of agricultural products. After placing an order in the live broadcast room, consumers can taste fresh food from the origin.
[Concurrent] Shao Qing, Marketing Manager of a department store in Beijing
There are many low customer unit prices in our online, including our support for agricultural products. We also have a lot of activities to support these agricultural products in various townships.
The passenger flow has been picking up before, and we also hope that there will be a good breakthrough on November this year. Our expectation is still mainly flat.
[Explanation] In addition, since the Mid-Autumn Festival and National Day in 2020 are the same day, moon cakes and pastries are also popular.
At the souvenir counter in the mall, many consumers have come to buy mooncakes, and the staff is quickly packing and packing the cakes.
[Concurrent] Ding Xingman, manager of a pastry shop in Beijing
We have prepared nine moon cake gift boxes, ranging from 99 to 209, and then we have prepared 15 flavors of loose moon cakes, including passion fruit, rose and so on.
[Contemporary] Consumer Mr. Zuo
I'm here to buy some mooncakes for the employee to buy a box of ten. I just heard her say that it might be sold out, so I came a little late (this time).
It can be used with that Beijing consumer coupon, and it is worth buying 160 yuan to get 60.
[Explanation] In addition to offline physical stores, major e-commerce platforms have launched activities such as National Day full discounts, discounts, and gift certificates to welcome a new wave of consumption.
Economist Wan Zhe said that at present, China is still showing a situation where supply recovery is greater than demand recovery. She predicts that during the National Day, consumption will continue to grow at a recovery, and people's spending power will increase significantly.
[Concurrent] Wan Zhe, Economist, Academic Committee Member of Pangu Think Tank
Overall, the recovery of demand should be said to be relatively good.
For example, compared with the previous three quarters, this year’s National Day and Mid-Autumn Festival people’s spending power should be more obvious. Of course, for some traditional festivals, there are special gifts for visiting relatives and friends, including moon cakes. I think this year Presents a trend of consumption upgrading.
[Concurrent period] The National Day holiday is about to start. Are you ready to buy it?
Reporter Liu Xuanting reports from Beijing
Editor in charge: [Li Yuxin]