China News Service Client Beijing, September 29 (Reporter Wu Tao) "As of June 2020, the number of Internet users in my country has reached 940 million, and the number of mobile Internet users has reached 932 million."
On the 29th, the China Internet Network Information Center (CNNIC) released the 46th "Statistical Report on the Development of China's Internet", which detailed the "scale of Chinese Internet users, the distribution of Internet users, and what they like to do in ordinary times", and outlines Chinese Internet users. Portrait, do you see your shadow?
The size of Chinese netizens.
Image source: Screenshot of the report released by CNNIC.
Chinese netizens reach 940 million
The report shows that as of June 2020, the number of Internet users in my country has reached 940 million, an increase of 36.25 million from March 2020, and the Internet penetration rate reached 67.0%, an increase of 2.5 percentage points from March 2020.
The number of mobile Internet users in my country reached 932 million, an increase of 35.46 million from March 2020. The proportion of Internet users using mobile phones to access the Internet reached 99.2%, basically the same as in March 2020.
Reasons for non-netizens not to go online.
Image source: Screenshot of the report released by CNNIC.
460 million people do not go online for various reasons
Although the scale of netizens is large, the scale of non-netizens in my country is not small, at 463 million. Among them, non-netizens in urban areas account for 43.8%, and non-netizens in rural areas account for 56.2%.
Non-netizens are still dominated by people in rural areas.
Lack of skills, limited education and insufficient equipment are the main reasons why non-netizens do not go online.
Among them, the proportion of non-netizens who do not access the Internet because they do not have Internet devices such as computers accounted for 14.8%.
Portraits of Netizens
-Among netizens, the "student party" is the most
According to the report, as of June 2020, the ratio of male to female Internet users in my country is 51.0:49.0, which is basically the same as the male to female ratio in the overall population (51.1:48.9).
The professional structure of netizens.
Image source: Screenshot of the report released by CNNIC.
Occupationally, students are the most, accounting for 23.7%; self-employed/freelancers, accounting for 17.4%, and agriculture, forestry, animal husbandry and fishery workers accounting for 15.3%.
The educational structure of netizens.
Image source: Screenshot of the report released by CNNIC.
——Super 40% have junior high school education
In terms of academic qualifications, among the netizens, those with junior high school, high school/technical school/technical school degrees accounted for 40.5% and 21.5% respectively; those with a college education or above accounted for 18.8%.
Netizens of elementary school and below also accounted for a large proportion of 19.2%.
——28 hours a week online per person, less than before
As of June 2020, my country’s netizens spend an average of 28.0 hours on the Internet per week, 2.8 hours less than in March 2020.
——The Internet further penetrates the middle-aged and senior citizens
In terms of age, the proportions of Internet users aged 20-29 and 30-39 are respectively 19.9% and 20.4%, which are higher than other age groups; Internet users aged 40-49 account for 18.7%; Internet users aged 50 and above account for 18.7% From 16.9% in March 2020 to 22.8%.
What netizens like to do
Looking at the user scale and utilization rate of various applications, you can know what netizens like to do online, as shown below:
User scale and utilization rate of various applications.
Image source: Screenshot of the report released by CNNIC.
According to the report, basic applications such as instant messaging, search engines, and online entertainment applications such as online games, online videos, and online literature have maintained steady growth, with growth rates between 1% and 5%.
Among them, the user scale of applications such as e-commerce live broadcast, short video and online shopping has increased the most, with growth rates of 16.7%, 5.8% and 5.5% respectively.
The scale of webcast users.
Image source: Screenshot of the report released by CNNIC.
-50 billion people watched the live broadcast in the first half of the year
As of June 2020, the scale of my country's e-commerce live broadcast users was 309 million, an increase of 16.7% from March 2020, making it the fastest growing personal Internet application in the first half of the year.
In the first half of 2020, domestic e-commerce live broadcasts exceeded 10 million, with more than 400,000 active anchors and more than 50 billion viewers.
——Short video users accounted for 94.5% of all Internet users
As of June 2020, the number of users of online video (including short videos) in my country has reached 888 million, an increase of 37.77 million from March 2020, accounting for 94.5% of the total Internet users.
Among them, the number of short video users is 818 million, an increase of 44.61 million from March 2020.
——Paying advanced online video on demand gradually becomes the norm
It is worth noting that the report pointed out that from the perspective of business models, advanced online video on-demand payment has become the norm. Since March 2020, the number of advanced online online dramas on demand has increased significantly, and the format and price have gradually become fixed, becoming a normal arrangement mode.
The scale and utilization rate of takeaway users.
Image source: Screenshot of the report released by CNNIC.
——Over 40% of netizens order takeout, and the unit price of takeout customers increases
As of June 2020, the number of online food delivery users in my country reached 409 million, an increase of 11.24 million from March 2020, accounting for 43.5% of the total number of Internet users; the number of mobile online food delivery users reached 407 million, an increase of 10.67 million from March 2020, accounting for 43.7% of mobile Internet users.
The report pointed out that due to the impact of the epidemic, the cost of takeaway riders has been reduced. At the same time, more mid-to-high-end brand restaurants have opened takeout services, which has increased the unit price of takeaway customers to a certain extent. Improvements in labor costs and unit price per customer have shown positive improvements in the takeaway business. influences.
——The epidemic has promoted the outbreak of the "home economy" of netizens
The report also pointed out that affected by the epidemic, some industries have broken out.
For example, telecommuting, as of June 2020, the number of telecommuting users in my country has reached 199 million, accounting for 21.2% of the total Internet users.
From June to July 2020, the average daily use time of remote meetings is as long as 110 minutes, and user use is becoming more and more normal.
During the Spring Festival of 2020, more than 18 million companies have adopted the online remote office model. The annual smart mobile office market is expected to reach 37.5 billion yuan, with a growth rate of 30.2%.
The scale and utilization rate of online shopping users.
Image source: Screenshot of the report released by CNNIC.
In addition to office, there is "buy, buy, buy".
The report pointed out that in the first half of the year, commodity consumption shifted to online significantly.
The number of online shopping users in my country reached 749 million, an increase of 39.12 million compared to March 2020, accounting for 79.7% of the total Internet users
In addition, the online medical market accelerated its expansion in the first half of the year.
As of June 2020, the number of online medical users in my country has reached 276 million, accounting for 29.4% of the total Internet users.
In addition, with the gradual and orderly resumption of classes in universities, middle schools and primary schools from the second quarter, the scale of online education users has dropped.
As of June 2020, the number of online education users reached 381 million, a decrease of 42.36 million compared with March 2020, accounting for 40.5% of the total netizens.
After reading these favorite things that netizens do, which one have you never done?
(Finish)