Participated in consumer poverty alleviation, more than 70% of respondents value product quality most
62.1% of respondents have done consumer poverty alleviation, and 84.1% of respondents are willing to participate more
Consumption poverty alleviation is a way for all sectors of the society to help local incomes increase and get rid of poverty by consuming products from poor areas.
In September, the first National Consumer Poverty Alleviation Month was launched, and five special activities including the special promotion activities for consumer poverty alleviation counters were launched.
Recently, the Social Survey Center of China Youth Daily conducted a survey of 2003 respondents through the questionnaire network (wenjuan.com), which showed that 62.1% of the respondents had conducted poverty alleviation through consumption, and 84.1% of the respondents said Opportunities, willing to participate more in consumer poverty alleviation.
Participating in poverty alleviation through consumption, 75.5% of respondents value product quality most.
Among the respondents, 31.2% were from first-tier cities, 49.0% were from second-tier cities, 16.7% were from third- and fourth-tier cities, 2.5% were from towns or counties, and 0.7% were from rural areas.
71.8% of respondents in first-tier cities have undertaken poverty alleviation through consumption
Liu Hong (pseudonym), who works in a public institution in Beijing, has carried out consumer poverty alleviation many times this year.
She feels that consumer poverty alleviation can stimulate consumers' enthusiasm for participating in poverty alleviation, and at the same time mobilize the enthusiasm of poor households in production.
"I mentioned poverty alleviation before, and the first response is to directly donate money and materials, but this kind of help may hurt the initiative of poor households. It may be a short-term help without long-term motivation. But consumption poverty alleviation is different. , Participating in poverty alleviation by purchasing agricultural products."
The survey shows that 62.1% of the respondents have conducted poverty alleviation through consumption.
The interactive analysis found that the proportion of respondents in first-tier cities who had conducted poverty alleviation through consumption was even higher (71.8%).
After 80's Wang Yao graduated from undergraduate degree, she worked in many well-known companies in HR work.
In 2013, she resigned from the company and started traveling around the world.
She learned in a chat with "Asses" that many people cannot eat authentic iron yam, and her hometown of Wen County, Henan Province, is where iron yam is grown.
In this way, Wang Yao had the idea of returning to his hometown to start a business.
In 2014, she registered a company in Nanhan Village, Huangzhuang Town, Wen County, Jiaozuo City, Henan Province, mainly engaged in the cultivation, sales and deep processing of iron yam.
When he started his business, Wang Yao also encountered a lot of difficulties. He didn't understand e-commerce, market conditions, and how to sell agricultural products, and farmers were unwilling to continue growing yam.
Later, she gradually explored the model of e-commerce company + cooperative + farmer, and organized farmers to plant yam on a large scale. Many poor households have also joined the production of yam.
In terms of sales channels, we have expanded the WeChat business team, self-media and community group buying.
In Wang Yao's view, consumption poverty alleviation has achieved a triple effect.
"Firstly, more consumers can understand rural products. Secondly, more farmers can be involved in planting and sales, thereby driving rural employment. Finally, consumption poverty alleviation allows production and consumption to be connected, which can further improve the agricultural products. Added value. In recent years, everyone has paid more attention to health preservation. The yam we make belongs to this type of product, and we are also continuously deep processing to enhance product value."
Regarding the effect of poverty alleviation by consumption, in the survey, 65.3% of the interviewees believed that product sales in poor areas could be expanded, 57.7% of the interviewees believed that it could help poor households to increase their income and get rid of poverty, and 54.2% of the interviewees felt that it could improve the enthusiasm of poor households in production And autonomy.
"Other forms of poverty alleviation are more of the government's leading force, while consumer poverty alleviation pays more attention to the role of the market in poverty alleviation." Chen Qianheng, a professor and doctoral tutor of the School of Economics and Management of China Agricultural University, analyzes that consumer poverty alleviation can inject endogenousness into poor areas The driving force for development forces rural areas to adjust their industrial policies and industrial structure. It also provides a channel for social forces to participate in poverty alleviation. “People in poor areas need to meet market demand if they want to sell products or services to others. Force them to adjust themselves and integrate with the market, thus establishing a long-term poverty alleviation mechanism."
84.1% of respondents are willing to participate more in consumer poverty alleviation
Liu Hong said that when buying some poverty alleviation products through the Internet, he also murmured in his heart, worried that the products received were not as good as the ones introduced, or there were any quality problems. “If there is more guarantee in quality, The platform has more specifications, and I think there will be more people willing to participate."
What factors do the interviewees value most when carrying out consumer poverty alleviation?
The data shows that quality has the highest selection rate (75.5%), followed by features (57.7%), poverty alleviation signs (46.3%), poverty status (41.4%), price (41.3%) and celebrity recommendation (22.1%), etc. .
Wang Yao said that although the sales of some agricultural products have encountered difficulties due to the impact of the new crown pneumonia epidemic, with the participation of Internet power such as live broadcast of goods, consumers' purchasing power is also increasing.
In the survey, 84.1% of the respondents said that if they have the opportunity, they are willing to participate more in consumer poverty alleviation.
Among them, the proportion of respondents in first-tier cities and rural areas was even higher, at 85.9% and 85.7% respectively.
Regarding the development of consumer poverty alleviation, 60.5% of the respondents hoped to effectively ensure product quality and improve the supply level, 52.9% of the respondents suggested improving the identification of consumer poverty alleviation products to prevent counterfeiting, and 52.4% of the respondents suggested differentiated development and mining feature of product.
"I feel that there are now more sales forms that rely on low prices and volume, but we will face the situation that good products cannot sell at prices. As far as we are concerned, we still hope to be able to make quality agricultural products." Talking about the future development of consumer poverty alleviation Wang Yao feels that quality control and after-sales service are needed. “We will let farmers plant and produce according to standards, so that we can strictly control the quality. We will also regularly train farmers and invite experts to teach how to regulate planting. Well, after the after-sales guarantee, the poverty alleviation by consumption can develop for a longer time."
What are the expectations of the respondents for poverty alleviation through consumption?
In the survey, 46.5% of the respondents suggested strengthening publicity and creating a strong atmosphere, and 42.9% of the respondents suggested strengthening training on production and marketing skills for poor households.
Other aspects include: innovating operating models, expanding online and offline channels (35.9%), coordinating the relationship between government guidance and market mechanisms (28.4%), and strengthening infrastructure construction such as transportation and logistics (25.5%).
Consumption poverty alleviation requires sustainable development. Chen Qianheng believes that it needs to be improved in three aspects.
First, the products produced in poor areas must meet market demand.
“Poverty areas often have a relatively good natural environment, with blue sky, clean water, and good air. For producers in poor areas, they need to think about how to convert this natural advantage into market advantage. Some traditional producers use their own experience. I came to plant agricultural products and found that they could not sell them. In terms of consumption and poverty alleviation, we need to change the traditional concept, consider what the market needs, and produce according to demand, so that the products produced can be sold without worry."
Second, we must change the information asymmetry between production and supply.
"To produce good products in poor areas, it is also necessary to unblock the channels of information circulation and open up the blocking points in the process of connecting with the market."
Third, we must allow urban residents, especially those in large cities, to participate spontaneously and voluntarily.
“In this regard, it is first necessary to create a social atmosphere for urban residents to participate in consumption poverty alleviation. Related activities can be carried out in conjunction with poverty alleviation days and consumption poverty alleviation months to create a good social atmosphere for urban residents to voluntarily purchase and consume products and services in poor areas."
"In the past two years, there have been many new channels for consumer poverty alleviation, such as e-commerce poverty alleviation, live broadcast delivery, etc. Now one of the problems facing the consumer poverty alleviation laws and regulations is not sound enough. For example, what if consumers buy fake goods through live broadcast delivery? How to do after-sales? How to protect the rights and interests of consumers? A good protection system is needed. To promote consumer poverty alleviation, the legal system needs to strengthen the protection of consumer rights and interests." He said.
Chen Qianheng also suggested that consumer poverty alleviation can further expand offline outlets.
"The content of consumer poverty alleviation is more about agricultural products, and consumers also want to see what they see as believable and have some offline consumer experience. Therefore, more offline poverty alleviation outlets such as consumer poverty alleviation counters should be built to increase urban residents' exposure to consumer poverty alleviation. The convenience of consumption also contributes to the sustainable development of poverty alleviation by consumption."
China Youth Daily and China Youth Daily reporter Sun Shan Source: China Youth Daily