Liquor tax rate changed from October 1st Impact on consumers' choice of liquor September 30th 4:04

With the revision of the Liquor Tax Law, the tax rate on liquor will change from one day, and beer will be reduced, while the so-called third beer will be increased.

Reviewing tax rates can also affect how consumers choose alcohol.

The tax rate for liquor tax varies depending on the raw material and manufacturing method of liquor. In the case of beer-based beverages, when converted to 350 ml, ▽ beer is currently 77 yen, ▽ low-malt beer is approximately 47 yen, and ▽ third beer is 28 yen. It has become.

The government has decided to gradually review the tax rates for beer-based beverages, saying that differences in tax rates are affecting the product development of manufacturers, and to unify them in October 2026.

As part of this, from the 1st, ▽ beer will drop 7 yen to 70 yen, while ▽ third beer will rise 9.8 yen to 37.8 yen.

On the other hand, the tax rate for happoshu and chu-hi will not change this time.

In addition, ▽ wine will be raised by 7.5 yen in 750 ml conversion to 67.5 yen, while ▽ sake such as sake will be reduced by 7.2 yen in 720 ml to 79.2 yen.

Since liquor tax is levied at the stage of shipment from the factory, it is unclear how much it will be reflected in the retail price, but this review of the tax rate will affect consumers' liquor selection and management strategies of each company. It can also have an effect.

Department stores to capture demand for changes in tax rates

Ahead of the review of the liquor tax rate, major department stores in Tokyo are strengthening the lineup of beer that will be tax-reduced, while wines whose tax rate will increase from the 1st are appealing as "cheap until today" and are being encouraged to buy in bulk.

Before the tax cut on beer, department stores in Ikebukuro, Tokyo, have increased the types of beer they handle to 200, which is about 30% more than before.

Mainly beer from overseas such as the United States and Germany and craft beer manufactured by small manufacturers, with the aim of capturing demand that is expected to grow due to price cuts.

A woman in her 50s who visited the store said, "I'm happy with the tax cut. I want to try more beers than ever before."

On the other hand, in this tax rate review, the tax rates for wine and sake, which are classified as "brewed alcoholic beverages", will be unified in the future, so the tax rate for wine will be raised from the 1st, and conversely, the tax rate for sake will be lowered. ..

As for wine, about 40% of the products in this department store will increase in price due to the tax rate increase.

For this reason, department stores are urging customers to buy in bulk by arranging a set of products subject to cheap price increases at the entrance of the sales floor until the 30th in order to capture the “rush demand”.

And from the 1st onward, in order to strengthen the sales of sake whose tax rate will be reduced, we will sell a set of local sake collected from all over the country.

Daiki Nagashima, chief of the Seibu Ikebukuro main store, said, "I would like to appeal to those who drink at home that it is advantageous to buy wine in bulk. We will take the step-by-step change in the tax rate as an opportunity and respond. I want to. "

Beer hall cuts beer prices

Some restaurants have decided to reduce the price of beer in order to help the tax rate of beer-based beverages recover from the decline in customers due to the new coronavirus.

Sapporo Lion, which has about 150 stores such as beer halls nationwide, will reduce the price of almost all beer offered in the store from 10 yen to 30 yen a day.

This chain sells draft beer to drink in a chilled mug, but due to the influence of the new coronavirus, many stores continued to be closed from April to May, and the number of customers visiting this month was only about half of last year. , Approximately 10% of stores nationwide have decided to close by the end of the year, and the difficult situation continues.

While the impact is prolonged, this chain wants to appeal for beer price cuts in the wake of this tax rate review, which will lead to a recovery in the number of customers visiting the store and sales.

Yu Okamoto, manager of Sapporo Lion, said, "The situation is still tough, but since draft beer is the mainstay, I hope that people who have been away from draft beer will come back to the store."