Land price survey "decline" due to corona effect Some telework "rise"

Land price survey "fall" due to corona effect "rise" due to some telework September 29, 17:31

According to this year's prefectural land price survey, the national average of "commercial areas" turned to decline and "residential areas" widened due to the economic downturn caused by the effects of the new coronavirus and the decrease in foreign tourists.

On the other hand, in response to self-restraint from going out and teleworking, there are places such as villas in Tokyo's 23 wards and Nagano prefecture where demand is rising and land prices are rising, and the effects of the new coronavirus will appear in both the decline and rise. It has become.

Sightseeing spots in Tokyo Fall in land prices

Commercial land was greatly affected by the new coronavirus in this land price survey.

At tourist destinations in Tokyo, which were visited by many foreign visitors to Japan, the profitability of hotels and stores declined, and land prices fell.

Of these, ▽ Asakusa, Taito-ku, Tokyo, rose sharply to 34.5% last year, but this year it turned to minus 0.5%.

In addition, the area where restaurants and stores are located in Kabukicho, Shinjuku-ku, Tokyo also decreased from + 17.2% last year to minus 5.0%.

▽ The downtown area, which is lined with restaurants in Ginza, Chuo-ku, Tokyo, also fell by 7% last year to minus 5.9%, the largest drop in commercial areas in Tokyo.

The number of tourists has dropped sharply in Asakusa, Tokyo

While the rate of increase in land prices in urban areas centered on Tokyo is shrinking, in Asakusa, one of the leading tourist destinations in Tokyo, land prices have begun to decline, and the effects of the new coronavirus have already become serious. It was.

When NHK investigated 120 hotels around Asakusa, it was found that at least about a quarter were closed or closed.

In Tokyo Asakusa, where the number of foreign tourists has increased rapidly in recent years, new hotels and inns have opened one after another in anticipation of the Tokyo Olympics, and land prices in September last year rose 34.5% from the previous year around 1-chome, Asakusa, Taito-ku, Tokyo. The rate of increase was highest in the 23 wards of Tokyo.

However, due to the impact of the new coronavirus, the number of tourists has dropped sharply, and the land price of this year has changed completely, even at the point where the rate of increase was the highest last year.

When NHK interviewed 120 hotels and inns in the Asakusa and Kaminarimon districts of Taito Ward that were licensed as of March, 29 accommodations, which is at least about a quarter, had the new coronavirus. It turned out that the business was closed or closed due to the influence of the virus.

Shigemi Fuji, chairman of the Asakusa Tourism Federation, said, "We have heard stories of the new coronavirus being closed due to the new coronavirus, and we take it as a serious impact. In addition to recent inbound demand, we are looking ahead to the Tokyo Olympics. I have the impression that the construction of the hotel was a little overkill. In the future, it is necessary to consider how to rebuild it along with measures against infection. "

Osaka's commercial areas Minami and Umeda reverse

Due to the spread of the new coronavirus infection, foreign tourists have stopped coming, and in the commercial area of ​​Osaka, the land price of the Minami building, which was the top for the second consecutive year, has fallen, and the Umeda building has become the top for the first time in three years. It has returned.

The Sumitomo Corporation Shinsaibashi Building in Dotonbori, Minami, which had been the top land price in Osaka for two consecutive years until last year, fell 4.5% this time to 23.3 million yen per square meter.

Land prices in Minami continued to be high due to inbound demand, and the land price of this building rose 45% from the previous year last year, but this time, a sharp decrease in inbound demand is reflected in the land price.

On the other hand, the highest land price was at "Grand Front Osaka South Building" in Umeda, Osaka, which increased by 8.8% to 23.6 million yen per square meter.

From 2nd place for 2 consecutive years, this time, it has returned to the top position for the first time in 3 years.

The largest rate of decline in commercial areas In Okuhida Onsenkyo

At Okuhida Onsengo in Takayama City, Gifu Prefecture, which recorded a 9.3% drop and the highest rate of decline in commercial areas nationwide, expectations are rising for individual tourists from Japan.

The bus center in Okuhida Onsenkyo is a relay point connecting the center of Takayama City, Tokyo, and Nagano.

Before the spread of the new coronavirus, many foreign tourists and domestic group tourists visited for connections and breaks until around January.

There are restaurants and souvenir shops in the commercial facility "Alps Kaido Hirayu" attached to the bus center.

Foreign tourists accounted for about 60% of the customers, but since February, the number of tourists has almost disappeared.

Compared to the same period last year, current sales are only 10% at restaurants and 30% at souvenir shops.

On the other hand, as individual tourists from Japan are recovering a little, souvenir shops are trying to sell "Takayama ramen", "Hida beef retort curry", and local sake to domestic tourists. We are trying to arrange them in a prominent place, but it is not directly linked to sales yet.

Shuichi Matsumoto, the manager of "Alps Kaido Hirayu," said, "Before the spread of the infection, 400 customers came a day from Hong Kong and Taiwan to eat and shop, but it became" zero. " I've been relying on inbound tourists, but now that only individual customers in Japan are working, I'm trying to create a store. I want as many people as possible to come. " ..

Masayuki Ogita, Managing Director of the Okuhida Onsenkyo Tourism Association, said, "Since February, there have been no foreign tourists, and there are few domestic tourists, so the impact is serious. Especially in the coming winter season, I will visit to see the snow. There are no tourists from Asia, so I would like to promote it so that Japanese customers can come. "

In places such as villas where demand is rising and land prices are rising

In Karuizawa Town, Nagano Prefecture, a popular resort area that is easily accessible from the Tokyo metropolitan area, demand for villas has increased due to the spread of telework due to the effects of the new corona virus, and land prices have risen at four of the six survey points in residential areas. Did.

Of these, Karuizawa Nagakura Going Nanbara, a corner of the villa area about 5 minutes by car from JR Karuizawa Station, rose 6.9%, the highest rate of increase in Nagano Prefecture.

The rate of increase has also increased by more than 2 points from last year.

The villa area in Karuizawa is one of the most convenient resort areas in the prefecture, with the convenience of being about an hour by bullet train from the Tokyo metropolitan area, cool in the summer, and skiing in the winter.

Due to the influence of the new coronavirus, there is an increasing demand not only for the wealthy but also for salaried workers to live away from the densely populated urban areas, and according to the real estate companies in the town, after the state of emergency is lifted. Means that the number of villa purchases has skyrocketed to about three times the average year.

Also, in Hakuba Village, Nagano Prefecture, which is popular with foreigners at ski resorts, land prices have risen at both of the two survey points in the commercial area, despite the decrease in foreign tourists due to the impact of the new corona virus. Did.

Of these, Hakuba Village Hokujo Nitta, where restaurants and pensions are lined up in the center of the village, increased by 30.3% from last year, the fourth highest rate of increase in Japan.

Although the number of foreign tourists is decreasing due to the influence of the new virus, it is thought that the factor is strong demand for real estate for investment purposes such as foreigners looking at the so-called after-corona, such as the construction of a new pension. ..

Also, as in Karuizawa Town, the demand for villas to avoid densely populated areas is considered to be one of the factors, and depending on the local real estate company, the use of rental villas and condominium-type villas equipped with telework facilities are considered to be one of the factors. It is said that the interest of is also increasing.

Residential area Tokyo's 23 wards rose 1.4%

Land prices in residential areas fell in 42 prefectures nationwide, but rose 1.4% in the 23 wards of Tokyo.

Among housing manufacturers, sales of detached houses have exceeded the same month last year since June, mainly in central Tokyo, which is convenient for commuting and teleworking.

Of these, "Open House," which sells detached houses mainly in central Tokyo, saw a 50% increase in sales in July compared to the same month last year.

The company believes that the new coronavirus has increased the amount of time it spends at home, so there is an increasing demand for detached houses that are less annoying than condominiums and that make it easier to secure work space.

A man in his thirties in Tokyo who visited the showroom said, "I have a child, so I wanted to build a house. Due to the influence of Corona, I have more opportunities to work at home, so I have more space to work properly. I wish I had it. "

This June, he bought a house in Arakawa-ku, Tokyo, and this month, Yuji Harada and his wife, Nanami, who just moved, said they searched for a house near their workplace to reduce the risk of infection.

Mr. Harada said, "I am teleworking, but I also have to go to work, so I thought that commuting time would be longer in the suburbs, so I chose a detached house in the city center because of its accessibility and convenience."

Hajime Yato, General Manager of Sales Promotion Department of Open House, said, "The increase in telework has been a great boost to the sale of detached houses. On the other hand, there are not many cases where the couple are completely teleworked, so it is easy to access the city center when going to work. I think that the needs for housing in Japan will continue to be high. "

Price increases in areas where it is easy to access industrial roads

In industrial areas, the demand for logistics facilities is increasing due to the expansion of online shopping, and the prices of areas with easy access to highways are rising.

Daiwa House Industry, a major housing company, has set up a distribution center in Kawaguchi City, Saitama Prefecture, where major online shopping and food-related companies are occupying tenants.

Since it is close to the highway interchange and convenient for delivery and commuting, logistics facilities of other companies are also concentrated.

In addition to the increasing use of online shopping due to so-called "nest-going consumption," there is also a need for manufacturers to stockpile parts and products, and demand for logistics facilities is increasing.

For this reason, the company reviewed its management plan in June and increased the investment cost for logistics facilities by 300 billion yen, or 85%, compared to the previous plan.

Kazuki Inoue, General Manager of the D Project Promotion Office of Daiwa House Industry, said, "The logistics industry has many competitors and new entrants, and strong investment is expected in the future. We will actively invest in areas where facilities have not yet been developed. I want to. "

Expert "Experience the effects of the new coronavirus"

Regarding the results of this survey, Takeshi Ide, senior researcher at the real estate research company Tokyo Kantai, said, "In areas that depend on the tourism and food service industries, the rate of decline is large and it was expected that there would be little impact. But it went down, and I realized the effects of the new corona virus again. "

On top of that, "Since condominiums are expensive in the city center, there is a movement to choose a detached house whose price is stable in the city center even if it is small, and there is no movement to move the place of residence to the suburbs at this land price. In the future, telework will be Since it is closely related to the degree of virus convergence, such as how much it is settled, it may be a while before the movement to move to the suburbs by refinancing or replacing a house is easy. On the contrary, there is an aspect that the superiority of the city is demonstrated in terms of ease of living. "

Regarding industrial areas, he said, "In the last few years, many logistics facilities have been built, but there is growing need for them due to the consumption of corona stagnation, so there may be room for growth in the future." did.

Regarding the outlook for land prices in the future, he said, "I think that areas that are strongly dependent on tourism may not recover with domestic demand alone. I would like to keep an eye on future impacts."