Yamanashi's regional brand wine sales site opened September 29, 4:47
The sake brewing association, which is made at a winery in Yamanashi Prefecture, opened a site specializing in regional brand wines designated by the government on the 29th, aiming to expand individual demand through online sales.
The Yamanashi Wine Brewing Association will open a site that specializes in selling wine from the nationally designated regional brand "GI Yamanashi".
This brand uses only grapes produced in Yamanashi prefecture as raw materials, and only brands that meet the standards such as being manufactured and stored in the prefecture can be displayed. At the time of opening, 42 kinds of wines from 15 wineries in the prefecture were sold. I will.
In addition, using the prefecture's subsidy, a total of 1.5 million yen worth of coupons will be distributed to the first 500 people who have registered as members on the site and purchased wine.
According to the union, the impact of the new coronavirus has led to a drop in demand for wine in restaurants and fewer visitors to wineries, resulting in a significant drop in sales at many wineries.
For this reason, he wanted to expand individual demand through online sales, and Shigeki Kida, Vice Chairman of the Yamanashi Wine Brewing Association, said, "We have a large selection of high-quality Yamanashi wines, so I hope many people will enjoy it at home." I'm talking.