<Anchor> The



government has decided to strengthen regulations so that large online platforms such as Naver, Google, Kakao, and the people of delivery do not'cheat'.

This is because unfair behavior is also increasing in online platforms, which are increasingly influential.



Reporter Kim Hye-min.



<Reporter>



In April, the nation of delivery changed the monthly fee system to charge a fee of 5.8% each time an order is signed.



However, it faced a fierce protest saying that the burden of small business owners was increasing, and it was finally withdrawn after 10 days.



'Naver Shopping' is being investigated by the Fair Trade Commission due to suspicion about the merchants entering the store, such as allowing only the products of sellers using Naver Pay to be searched at the top.



As non-face-to-face transactions increase after Corona, unfair behavior in the platform market such as open market, app market, delivery app, and lodging app is increasing.



[Joseonguk / Fair Trade Chairman: In relationships with ipjeom supplier platform is growing concern to abuse the dominant position, including imputed costs unfairly on the basis of high transaction dependence or unilaterally change the terms and conditions;



the Fair Trade Commission has Legislation notice An online platform sanctions bill prohibits platform companies from forcing profits on merchants, surrendering damages incurred in the transaction process, and unreasonably changing terms of the transaction.



In addition, you should not force the shopper to buy items, and if you change the contract or limit or stop the service, you must notify in advance.



In the event of an appearance, a penalty of up to KRW 1 billion, twice the amount of damage, will be imposed.



Naver, Kakao, Coupang, Market Kurly, Delivery People, and Google with addresses overseas are also subject to the law.



[Pilsang Lee/Professor, Department of Economics, Seoul National University: New industries such as platforms are changing rapidly.

Under such circumstances, the government's regulation may hold back industrial development.]



Considering the characteristics of new businesses that require innovation, we decided to introduce a consent settlement that minimizes penalties and encourages voluntary correction.



(Video editing: Kim Sun-tak)