• Technology: the tricks that Amazon uses to make you spend more money shopping

The

Prime Day

, the annual event of Amazon, start right at midnight 12 to October 13, will last until the end of the 14th and will include more than a million offers for Prime customers worldwide.

To help small and medium-sized businesses in the pandemic, from this Monday to October 12, customers who spend 10 euros on products from selected SMEs and national brands in the Amazon store will receive 10 euros of promotional balance to buy later in

Prime Day

, reports in a statement.

With this same objective during the coronavirus crisis,

Amazon will

invest in

Prime Da

and and in the

Christmas

campaign

more than 85 million euros in promotions that help SMEs around the world to increase their turnover and reach more customers.

More than half of the items sold on Amazon worldwide are from third-party sellers, most of whom are small and medium-sized businesses.

"The best year ever"

The vice president and general director of

Amazon.com

and

Amazon.it

,

Mariangela Marseglia

, wished

this year's

Prime Day

to be the best ever for small and medium-sized businesses: "In an unprecedented year, our intention is to make everything possible to make

this year's

Prime Day

the best ever for small and medium-sized businesses. "

"We really want our clients around the world to discover new ways to support local entrepreneurs and that they can enjoy great discounts on everything they want and need," he added.

The objective of this promotion, which is

100%

funded by

Amazon

, is "to put customers in contact with innovative businesses, artisans and local entrepreneurs" who sell in Amazon stores, and similar promotions are also launched this Monday in

Germany

,

France

,

Italy

,

Japan

and the

United Kingdom

.

One of these entrepreneurs,

Rocío Alcocer

(founder of

Tapp Water

), has stated that actions like these make them increase their turnover despite the economic instability, and that this has allowed them to hire more staff and go from 3 to 28 employees, " as well as reaching customers across Europe. "

Offers on over a million products

In total, during the two days of Prime Day, Amazon Prime customers will be offered offers and discounts on more than one million products in all categories, in addition to tens of thousands of promotions on products from SMEs around the world: "More deals globally than any other Prime Day, "the company states.

Starting this Monday, Amazon Prime customers have advance offers and promotions that will be launched every day until Prime Day begins (products from Amazon devices, Amazon Music, Amazon brands, Amazon Fashion, Prime Now, Prime Video and Home).

According to the criteria of The Trust Project

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