China News Service, Changsha, September 25 (Reporter Lu Yi) On the 25th, Xinyin Technology, a representative company in the printing industry in Hunan, signed an SKA (Senior Key Merchant) cooperation agreement with Alibaba International Station, and at the same time launched the "Search "Dream Base" to help Hunan's printing industry and cross-border e-commerce entrepreneurs in the central and western regions "digitally go overseas."

　　"This signing is one of the achievements of Hunan's cooperation with Alibaba Group to promote the digital transformation and upgrading of Hunan enterprises and the brand going overseas." Xu Xiangping, director of the Hunan Provincial Department of Commerce, said, "I hope Xinyin Technology and Alibaba International Station will join forces. , Go to sea in a group."

　　In recent years, cross-border e-commerce has been gaining momentum.

The trend of fragmentation, personalization and customization in international trade is obvious. The large-scale trade in the past has gradually evolved into the current cross-border e-commerce small package.

Especially under the influence of the new crown epidemic, cross-border e-commerce, as a new form of foreign trade, has bucked the market and has become a new growth point for foreign trade.

　　In June of this year, the Hunan Provincial Department of Commerce signed the "Spring Thunder Plan" with Alibaba Group to foster digital marketing of Hunan enterprises to expand domestic and overseas markets.

This time, the text printing industry once again joined hands with Alibaba International Station to deliver text printing products, technologies, resources and services to overseas markets.

At present, the "Xinyin Qidian Equipment Store" and "Xinyin Qidian Package Printing Store" opened by Xinyin Technology on Alibaba International Station are selling various brands of copiers, consumables, packaging and printing products and commercial printing products.

　　Hunan’s cultural printing industry is developed. Xinhua County, located in the west of central Hunan, is China’s "hometown of cultural printing." There are more than 200,000 people engaged in this industry. It has formed various parts of China from the production, sales and maintenance of office equipment and office consumables to The complete industrial chain of typing and copying, graphic production, and fast printing occupies more than 70% of the market share of Chinese printing, with an annual output value of more than 100 billion yuan.

　　Xinyin Technology, which grew up in the "hometown of text and printing", has sold its products to dozens of countries, and has built a copier remanufacturing plant and a digital printing plant in Ghana, Africa.

Luo Guoxiong, chairman of the company, believes that working with Alibaba International Station will promote the development of international business in Hunan's printing industry.

　　Xu Xiangping said that Hunan will also promote the "Millions of Enterprises Financing the Internet" to help more industries and more enterprises seize the development opportunities of cross-border e-commerce, and accelerate the "Xiang products to sea".

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