China News Service, Jinan, September 26 (Zhao Xiaosha sees the dragon) "National Day and Mid-Autumn Festival are the first long holidays after the successful conclusion of the Shandong Tourism Development Conference. They are important opportunities for us to amplify the follow-up effects of the conference and promote the transformation of results. On the premise of doing a good job in the prevention and control of the epidemic, we will implement consumption-leading actions to boost the cultural and tourism industry and'heat up' the market."

Wang Lei, Director of the Department of Culture and Tourism of Shandong Province, recently mobilized the Shandong culture and tourism system through a video conference to implement the spirit of the 2020 Shandong Tourism Development Conference and the first China International Cultural Tourism Expo.

Data map: 2020 Shandong Tourism Development Conference and the opening scene of the first China International Cultural Tourism Expo.

Photo by Sha Jian Long

　　According to the report on the 2020 Shandong Tourism Development Conference released by the Shandong Provincial Department of Culture and Tourism on the 25th to the media, the conference was successfully held in Jinan from September 16 to 17 and is closely linked to the main line of cultural and tourism integrated development. Enhance the international influence of "Hospitable Shandong", comprehensively display Shandong, promote Shandong, and publicize Shandong, attract domestic and foreign people to come to enjoy culture, health care, leisure tourism, investment and business, and further promote the "Hospitable Shandong" brand.

Data map: The first China International Cultural Tourism Expo was launched in Jinan, Shandong on September 17.

Zhao Xiaoshe

　　According to the forecast of the China Tourism Research Institute, it is expected that this year's "Double Festival" 8-day holiday will receive 550 million domestic tourists across the country and realize domestic tourism revenue of 410 billion yuan.

Wang Lei said that Shandong, as a major cultural and tourism province, should take advantage of the 8-day holiday to achieve tourist arrivals and income recovery exceeding the national average, leading the country.

Localities will combine local characteristics to carefully plan a number of colorful activities during the holidays, create a number of high-quality cultural tourism products, and launch a number of classic tourism routes to enrich holiday tourism supply, allowing tourists to enjoy Qilu and linger.

"Give full play to the driving effect of the Tourism Development Conference, and promote the quality and upgrading of cultural tourism consumption by building platforms, holding events, and benefiting the people, releasing the consumer demand of the masses."

Data map: China Cultural Tourism Expo, which gathers handicrafts from countries and regions along the "Belt and Road".

Zhao Xiaoshe

　　"The preparation of the Tourism Development Conference has intensified the communication between Shandong and the World Tourism Organization, various tourism industry associations and channel dealers. This is an important foundation and valuable wealth for Shandong to continue to promote the high-quality development of cultural tourism." Wang Lei said, Although the Tourism Development Conference ended successfully, cultural and tourism departments at all levels should make full use of the results of the conference, use the resources obtained by the conference and the good mechanisms and platforms formed to amplify the effects of the "post-tourism development conference", including the implementation of key cultural tourism projects, Build a long-term mechanism for "cultural tourism to benefit the people" and implement a tourism "all-element enhancement plan".

　　Wang Lei specifically stated that Shandong will focus on tax reduction and exemption for supply-side enterprises, strengthen policy integration and innovation, and take multiple measures to promote the recovery and boost of the tourism industry; on the other hand, it will focus on the release of demand-side consumption and run the "cultural and tourism-beneficial consumption season". Activities such as Winter Tour in Qilu and Huimin Season" and "Shandongers Tour in Shandong" provide a real benefit for tourists.

In the "food, lodging, travel, shopping and entertainment" full chain and all elements, we will achieve exquisite products, excellent services, exquisite environment, and sophisticated management. At the same time, we will improve the "Hospitable Shandong" brand system in accordance with the principle of "hospitable Shandong" and build A high-level international festival platform to enhance the level of the Nishan Forum, the Confucius Cultural Festival and other festivals, and make the "Hospitable Shandong" brand louder and brighter.

"Culture and tourism have many work sites, long lines, and wide coverage. They are naturally integrated with work in other fields and can produce the effect of '1+1 greater than 2'."

　　In Wang Lei’s view, the successful convening of the Shandong Tourism Development Conference is a “big publicity and promotion” of Shandong Cultural Tourism to the world, further promoting the confidence and determination of the high-quality development of the cultural tourism industry in the province, and accelerating the development of cultural tourism. The powerful combination of provincial construction has injected a "heart booster" into the cultural and tourism front of the province, and at the same time has accumulated valuable experience for Shandong to organize large-scale cultural tourism activities under the normal conditions of epidemic prevention and control.

　　The 2020 Shandong Tourism Development Conference, which focuses on "Integration of Culture and Tourism Development, Enjoying Hospitality in Shandong", integrates publicity and promotion, expo transactions, work conferences, theatrical performances, inspections and observations. It is the first time that the Shandong Provincial Party Committee, The comprehensive tourism event sponsored by the provincial government is the highest-level, largest-scale, and largest tourism conference held in Shandong in the past ten years.

The "Shandong Province Cultural Tourism Integrated Development Plan" and "Implementation Opinions on Financial Promotion of Cultural Tourism Development" were issued at the meeting, which provided planning guidance and policy support for the integrated development of cultural tourism.

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