China News Service, Beijing, September 25 (Reporter Zhou Rui) Nielsen released a report on the 25th and pointed out that in recent times, China's retail industry has continued to recover, showing a "U"-shaped trend.
Justin Sargent, President of Nielsen China, pointed out that China is one of the few countries in the world that shows a trend of consumption recovery.
Although consumption has not yet fully recovered, Nielsen believes that China's consumer market will continue to grow and eventually feed back the macro economy.
China's consumption recovery has continued to show signs of late.
According to data released by the National Bureau of Statistics, China's total retail sales of consumer goods in August increased by 0.5% year-on-year, marking the first positive growth this year.
Nielsen’s latest research in September also shows that business managers’ expectations for business performance continue to improve.
When asked how to predict the impact of the epidemic on the company's full-year performance in 2020, 60% of the interviewed managers believed that there was no impact or even a positive impact, up from 55% in May.
Looking forward to 2021, 80% of the interviewed managers predict that their industry will achieve growth in 2021, and 90% believe that their companies will achieve growth in 2021.
The report believes that the recovery of China's retail industry is continuing, and the changes in consumer behavior and shopping patterns have created many new consumption scenarios.
Online, the growth of e-commerce channels continues.
The importance of online channels for food, dairy products and household cleaning products is increasing: the importance of online channels for household cleaning has increased by nearly 7 points over the same period last year, and the importance of online channels for dairy products has surpassed 10% for the first time .
Offline, rural areas act as the "engine" for consumption growth.
The report pointed out that the sales of offline channels in rural areas increased by 2.4% from January to July 2020, in contrast to the continued decline in cities.
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