China News Service, September 25. On the afternoon of the 25th, the 2020 Golden Rooster and Hundred Flowers Film Festival China Film Industry Summit Forum was held at the JW Marriott Hotel Zhengzhou Greenland.

Maoyan Entertainment CEO Zheng Zhihao introduced his point of view in 16 words on the forum: "Domestic responsibility, diversified aesthetics, multi-screen prosperity, content is king".

He believes that China will become a film power without a doubt, and the proportion of domestic films that tell Chinese stories well and resonate with the lives of ordinary people will further increase.

In addition, the online and offline movie viewers are highly overlapping, and the two will form an incremental pattern of "two flowers blooming and common prosperity".

　　"Chinese films that tell the stories of the Chinese people well will become the mainstream of Chinese films and will be more and more accepted by Chinese audiences. The proportion of domestic films that are close to the lives of every common people and arouse touching and resonance will gradually increase, and Maoyan will serve as an announcement. And the ticketing platform will also work harder to provide services for domestic films." Zheng Zhihao said.

　　At present, the epidemic is well controlled, audience and industry enthusiasm is high, and the Chinese film market is recovering strongly, and it is expected to become the world's largest film market this year.

In this regard, Zheng Zhihao thinks this is just the beginning.

He believes that the entire Chinese film industry, including Maoyan, has shown patience and responsibility in the epidemic, responsible for the audience, responsible for the industry, long-term confidence, patience now, and believes that it will achieve more high box office in the future film.

　　The data of Maoyan Professional Edition shows that the current national theater resumption rate is close to 90%, and the national market has generally restarted.

From July 20th to August 25th, in just over a month, the single-week box office output of the Chinese film market returned to the level before the epidemic, which was much shorter than the industry’s consensus of 2-3 months; at the same time, the single-day box office of Qixi Festival Breaking 500 million, is the second place in the single-day box office of Qixi Festival in history.

　　According to the cross-study of online and offline movie watching behaviors conducted by the Maoyan Research Institute, it is found that the high-frequency groups of online and offline watching movies overlap. Those who don’t watch movies offline, don’t watch much online, and those who watch low-frequency offline movies. The frequency of online movie watching is not high, that is to say, the problem facing the industry is whether it is possible to turn the non-film crowd into the movie crowd, and turn the low-frequency movie crowd into the high-frequency movie crowd, instead of letting the existing high-frequency movie crowd. The audience chooses where to watch.

There is a lot of room for growth here, which is an incremental market.

Today the entire industry has the opportunity to do many things.

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　　In this regard, Maoyan has already explored with industry partners.

In July this year, the Maoyan APP launched the "Maoyan Screening Hall", providing single-film pay-per-view services for more than 100 classic films such as "Jianghu Children" directed by Jia Zhangke and "Judou" directed by Zhang Yimou; Maoyan has 8 types of services33 The intelligent publicity and distribution platform of this function, as well as the Maoyan Research Institute, also provided publicity and distribution services for the online movie "Once Upon a Time in the Northeast: My Name is Liu Haizhu", which was launched on September 3.

At the same time, in the field of cinema movies, Maoyan has given full play to the advantages of its publicity platform to promote industry recovery: Maoyan’s live broadcast service has driven 3,700 theaters and 18 films to sell tickets in a single live broadcast; on Maoyan’s media matrix , The broadcast volume of "Eight Bai" broadcast materials exceeded 400 million; with the help of the entire marketing platform, there were 9.22 million single-day tickets on the Cat's Eye platform on Qixi Festival.

　　As the process of recovery continues to accelerate, the film industry has come to a moment of turning crisis into opportunity.

Zheng Zhihao said that Maoyan, as a full-text entertainment Internet service platform, will provide digital services for investment, production, publicity, distribution, and release of movies and dramas in various vertical fields, helping industry partners to reduce costs, improve operating efficiency, and increase Operating profit.

Maoyan will intensively cultivate services, polish fine products, and help industry partners to jointly win market growth.