Chinanews client, Beijing, September 25 (Reporter Li Jinlei) "The epidemic has been under control for several months. Why did the originally anticipated "retaliatory consumption" never come after the epidemic?"

  Faced with this question, the answer given by the National Bureau of Statistics is: the recovery of consumption is still advancing steadily.

  Recently, in order to speed up the advent of "retaliatory consumption", the country has made big moves frequently, and many arrows have been launched to promote consumption. Is your wallet ready?

On the evening of August 8, 2020, citizens went shopping at Beijing Huaxi LIVE.

Photo by China News Agency reporter Sheng Jiapeng

Promote new consumption

  The General Office of the State Council recently officially released the "Opinions on Leading the Accelerated Development of New Types of Consumption with New Business Forms and New Models", which put forward 15 policy measures in four aspects to promote new types of consumption.

  These support policies are still a lot of dry goods:

  -Promote online learning models such as large-scale online open courses.

  ——Vigorously promote services such as appointment of diagnosis and treatment, Internet diagnosis and treatment, electronic prescription circulation, and online drug sales.

  ——Further support the development of new business formats such as takeaway delivery, online car-hailing, instant delivery, and accommodation sharing based on the Internet.

  ——Encourage brick-and-mortar businesses to open new models such as "cloud shopping" through live e-commerce and social marketing.

  Why should we vigorously promote new consumption?

Because the facts have proved that the new type of consumption can be an important task.

  Gao Gao, deputy secretary-general of the National Development and Reform Commission, said that since the beginning of this year, the new crown pneumonia epidemic has had a greater impact on the consumer sector, and residents' non-necessities, agglomeration, mobility, and contact consumption have been severely suppressed, becoming a weak link in economic recovery.

However, at the same time, various new business models and models have led to the acceleration of new consumption expansion, and online consumption has grown against the trend, which has effectively guaranteed the daily needs of residents, and has promoted the steady recovery and stabilization of the economy.

Data map: The anchor sells goods through online live broadcast in the store.

Photo by China News Agency reporter Han Suyuan

  Since the beginning of this year, live streaming has become a trend. Schools, including some education and training institutions, have generally started online teaching, and government agencies and enterprises are also promoting online office. It also includes many industries such as cultural tourism and fitness, which have launched "cloud broadcasting" and "cloud watching". In the development of "cloud fitness", medical services realize intelligent, rapid and accurate connection through "cloud consultation".

  Take the live broadcast of goods as an example, including Dong Mingzhu, Lei Jun, Liang Jianzhang, Ding Lei and other bigwigs.

According to the monitoring of the Ministry of Commerce, in the first half of the year, the national e-commerce live broadcasts exceeded 10 million, the number of active anchors exceeded 400,000, the number of viewers exceeded 50 billion, and the number of products on the shelves exceeded 20 million.

  Statistics show that in the first eight months, the national online retail sales of physical goods increased by 15.8% year-on-year, 24.4 percentage points higher than the total retail sales of consumer goods. Now the online retail sales of physical goods accounted for nearly a quarter of the total retail sales of consumer goods.

  Therefore, to stimulate consumption, new types of consumption are promising.

  Xu Hongcai, deputy director of the Economic Policy Research Institute of the Chinese Policy Research Institute, told a reporter from that it is necessary to vigorously cultivate new types of consumption represented by online consumption, create a market environment conducive to promoting consumption, promote fair competition, combat counterfeit and inferior products, and improve products. Quality allows consumers to rest assured of eating and using, so that consumers "can consume, dare to consume, and willing to consume".

On September 12, 2020, the West Coast Plaza Night Market in Minhou County, Fuzhou City attracted a large number of citizens to visit and spend.

Photo by China News Agency reporter Wang Dongming

Launch National Consumption Promotion Month

  "Golden Nine and Silver Ten" is the traditional peak season for consumption. In order to promote consumption during this period, the Ministry of Commerce has made a big move to organize the 2020 National Consumption Promotion Month from September 9th to October 8th.

  The 2020 National Consumption Promotion Month activities have received positive responses from various localities and enterprises. More than 100,000 companies in 179 key cities across the country have actively participated, involving more than 2 million physical stores and online merchants.

  The monitoring and analysis results of the third-party payment platform showed that the "One Hundred Cities and Ten Thousand Enterprises to Promote Consumption" campaign achieved a good start. In the first week, the total national consumption of goods and services exceeded 980 billion yuan, an increase of 8.1% from the previous month.

  Taking automobile consumption as an example, monitoring data from the China Automobile Dealers Association shows that in the first week of the event, the national retail sales of passenger cars were 298,000, a year-on-year increase of 38.6% and a month-on-month increase of 40.1%, which is expected to further accelerate the growth of total social consumer retail sales in September .

  A reporter from noted that the large-scale issuance of consumer vouchers has become a distinctive feature of the National Consumption Promotion Month.

Zhejiang Cultural Tourism Voucher Collection Page.

Li Dianshe

  Among them, Jilin will carry out the third round of consumer voucher promotion activities from September 26 to October 31, including a commercial consumption voucher quota of 40 million yuan, which will be mainly used to support automobiles, refined oil, home appliances, communication equipment, home building materials, etc. Variety consumption; cultural and tourism consumption vouchers have a capital limit of 10 million yuan, focusing on reducing and exempting scenic spots and scenic spots to drive the growth of accommodation, catering and shopping consumption.

  Zhejiang will issue 500 million yuan of cultural and tourism consumption vouchers for domestic tourists, for Zhejiang tourism products and commodities on platforms such as Fliggy Travel, Meituan, Ctrip, Qunar, etc., 8 vouchers will be issued between September 23 and the end of November. Issued daily.

  For another example, Gansu has arranged consumption promotion funds of 332 million yuan to support the issuance of consumer vouchers and implement incentives and subsidies; Hainan has organized more than 100 consumption promotion activities around key industries such as tax exemption, automobiles, catering, home appliances, and e-commerce.

  There will be more discounts during the "Double Festival" period.

Gao Feng, a spokesperson for the Ministry of Commerce, said that during the Mid-Autumn Festival and National Day holidays, major participating companies will also carry out more than 1,300 consumer promotion activities involving upstream and downstream, production, supply and marketing, and domestic and foreign companies. The poverty alleviation and consumption of agricultural products, etc., enable consumers to enjoy preferential treatment and benefits.

Is retaliatory consumption still far away?

  Search for the keyword "retaliatory consumption" on social media, and you will find that many people share their recent experiences of "retaliatory consumption". Some people line up to buy luxury goods offline, some people post screenshots of online shopping, and many have dozens of orders. .

Screenshot of shopping cart shared by netizens.

  "Passing by the entrances of major luxury goods, I saw the crowds in line, and I was very confused: Huh? Isn't it free to buy things now? After lunch, passing by the Hermes counter, the acquaintance clerk recommended that the autumn and winter series of shoes are very comfortable, and I have tried it on my feet. : It's so fragrant! So he quickly joined the team of'retaliatory consumption'."

  "Now I can spend 3,000 yuan a month on expenses and shopping. Is this considered a'retaliatory consumption'? I only spent more than 1,000 yuan a month before the epidemic."

  "Recently, I have been a bit of'retaliatory consumption', and I have already begun to count the days when my salary is paid next time."

Screenshot of Weibo.

  The smoke and fire are getting thicker, buying and buying is accelerating, and consumption growth is finally turning positive.

In August, the total retail sales of domestic consumer goods increased by 0.5% year-on-year, and the growth rate turned positive for the first time this year.

  Various consumer scenes such as movie theaters and scenic spots are also gradually recovering, and box office revenue continues to increase.

The single-day box office of Qixi Festival exceeded 500 million yuan, basically the same as the same period last year.

  The number of people going out for travel has also increased significantly, and the passenger flow of railways has continued to pick up.

According to data from the National Railway Group Co., Ltd., in August, the national railways sent 250 million passengers, an increase of 42.5 million from July.

  "Double Festival" is approaching. In this 8-day Super Golden Week, many people want to go out for a wave, and a retaliatory trip is ready to go.

Experts from the Ctrip Travel Big Data Lab predict that from the perspective of the recovery of the domestic tourism market, this year's National Day Mid-Autumn Festival eight-day long holiday tourists may exceed 600 million, and the recovery ratio may reach about 70 to 80%.

The tourism market may usher in "retaliatory consumption".

  Fu Linghui, spokesperson for the National Bureau of Statistics, believes that although the current overall consumption growth rate is still relatively low, with my country's effective control of the epidemic, stable employment and increased residents' income, the future recovery of consumption is still worth looking forward to.

  Recently, have you been "retaliating consumption"?