Crab farmers become new crab merchants, e-commerce platforms empower hairy crabs to "climb" on residents' tables

　　Xinhua News Agency, Shanghai, September 24th, title: Crab farmers become new crab merchants, e-commerce platforms empower hairy crabs to "climb" on residents' tables

　　Xinhua News Agency reporter Zhou Rui

　　The autumn breeze makes the crab fat.

The hairy crab industry, which is plagued by problems such as “weight gain” and “bath crab”, is accelerating the embrace of e-commerce platforms in the Yangtze River Delta, driving crab farmers to become new crab merchants, and empowering the industry with the power of “cloud” .

　　Chen Yun, a graduate of the "post-90s" university from Gaochun District, Nanjing, after working in Shanghai and Suzhou for several years, is determined to return to Gucheng Lake to breed and sell crabs.

Now, this season's Gucheng Lake hairy crabs have just started catching, and she has received a lot of orders from the small shop on the e-commerce platform, "the whole family is busy with a good harvest."

"My family has been a crab farmer for many years. In some years, I can only earn 10 yuan per crab. After a hard year, the profit is not high. My family has persuaded me to stay in the city several times, but I still want to give it a try. With the new method of e-commerce platform, we can directly face consumers and pass the delicacy of hometown to more people."

　　Chen Yun said that in the Yangtze River Delta, Yangcheng Lake is not the only high-quality producing area for hairy crabs. Taihu Lake, Gucheng Lake, Hongze Lake, Changdang Lake, Gaoyou Lake, and Dazong Lake are all high-quality producing areas for hairy crabs.

However, for many years, only Yangcheng Lake has "famous", coupled with the "gray operation" of some distributors, so that hairy crabs that could have been arrogantly entering the market as other producing areas have become "bath crabs."

　　In the offline distribution channels of hairy crabs, a crab "climbs" from the pond to the consumer's table. It needs to go through layers of links such as crab farmers, local primary purchasers, local secondary purchasers, consumer purchasers, and supermarket wholesale markets. .

Statistics show that from "out of the pond" to the final consumption link, the price difference is several times or even 10 times as much.

　　Compared with the offline market with complex channels, the e-commerce platform with "one-click" from the field to the table is becoming a new channel for agricultural product sales. Consumers are "directly connected" to the "new farmers" that produce and breed, and the prices of agricultural and sideline products are "at hand" Lower, "sell" prices are higher.

　　Since the epidemic, buying fruit, meat, seafood and other products online has become a daily routine for Shanghai white-collar workers Yulin.

Yu Lin said that most of the hairy crabs purchased offline in previous years came from crab coupons gifted by relatives and friends, and the delivery conditions were quite harsh. "I said that I didn't leave the pond early, and it was not shipped late; I didn't pick up the goods that year. It was said that it could be used in the next year's hairy crab season, but the crab merchant ran away the next year. After finally receiving the hairy crabs, removing the crab ropes, the weight shrank a lot."

　　This year, Yu Lin chose to buy spot hairy crabs from Hongze Lake on the e-commerce platform. “The price is much cheaper than the Yangcheng Lake hairy crabs that are difficult to distinguish on the market. The delivery is also fast. They are all alive when you open them. It tastes good."

　　Chen Qiu, vice president of Pinduoduo, said that the “Yangtze River Delta Hairy Crab Yunpin Youpin Alliance” has been established. It is hoped that through cooperation with the Yangtze River Delta Regional Cooperation Office and the agricultural authorities of three provinces and one city, the Yangtze River Delta hairy crab industry can be integrated and advanced. Quality development.

"In the next five years, we hope to help the Yangtze River Delta hairy crab producing areas cultivate 1,000 e-commerce merchants and create an online incremental market of 20 billion yuan through training for'new rural businesses', resource support, and flow tilt. But the crab farmers who farmed become the'new crab merchants' who share more benefits in the market.

　　Wang Hua, deputy director of the Department of Agriculture and Rural Affairs of Anhui Province, said that the e-commerce platform can not only solve the "old difficulty" problem of docking production and sales, but also promote the standardization of agricultural production and sales. He hopes to use crabs as a medium to deepen the integration of the agricultural field in the Yangtze River Delta. To help the agricultural products in the Yangtze River Delta, represented by hairy crabs, explore a high-quality development path.

　　“The deeper penetration of e-commerce sales of agricultural products is a future trend, and it is necessary to explore industrial standards suitable for online.” According to Ge Jiachun, a researcher at Jiangsu Freshwater Fisheries Research Institute, the “Yangtze River Delta Yunpin Hairy Crab Industry Standard” is currently being formulated. , It is expected that before the hairy crab season next year, it will launch a group standard that suits the agricultural development level of the Yangtze River Delta region and the increasingly e-commerce consumer demand, "making the market more transparent."