China News Service, September 22. According to the website of the State Administration for Market Supervision and Administration, in April this year, the State Administration for Market Supervision issued an agreement to Ruixing Coffee (China) Co., Ltd. and Ruixing (Coffee) Beijing Co., Ltd. (hereinafter collectively referred to as Ruixing Company). Investigate suspected fraudulent transactions and other unfair competition behaviors.

  According to investigations, from April to December 2019, in order to obtain competitive advantages and trading opportunities, Ruixing Company, with the help of a number of third-party companies, falsely increased Ruixing Coffee's 2019 sales revenue, costs, and profit margins of related products. Marketing indicators, and from August 2019 to April 2020, widely publicized the use of false marketing data through various channels to deceive and mislead the relevant public, and violated Article 8 Paragraph 1 of the "People's Republic of China Anti-Unfair Competition Law" The stipulation that “operators shall not make false or misleading commercial publicity on the performance, function, quality, sales status, user evaluation, honors, etc. of their products, deceive or mislead consumers” constitutes false publicity.

  After investigation, 43 third-party companies, including Beijing Auto World Consulting Service Co., Ltd., Beijing Shenzhou Youtong Technology Development Co., Ltd., and Zhengzhe International Trade (Xiamen) Co., Ltd., provided substantial assistance for Ruixing to implement false propaganda. Violating the provisions of Article 8 Paragraph 2 of the "People's Republic of China Anti-Unfair Competition Law" that "operators shall not help other operators conduct false or misleading commercial propaganda by organizing false transactions, etc.", which constitutes an act of helping false propaganda .

  On September 18, 2020, the General Administration of Market Supervision and the Shanghai and Beijing market supervision departments have issued a report on Ruixing Coffee (China) Co., Ltd., Ruixing Coffee (Beijing) Co., Ltd., Beijing Auto World Consulting Services Co., Ltd., and Beijing Shenzhou Youtong Forty-five companies involved in the case, including Technology Development Co., Ltd. and Zhengzhe International Trade (Xiamen) Co., Ltd., made administrative punishment decisions, with a total fine of 61 million yuan.