Chinanews.com, September 22. On September 22, 2020, China CITIC Bank held a "Trust Dream•Easy Growth" and "CITIC Yidai" brand press conference in Beijing CITIC Tower, officially releasing the new brand of inclusive finance "CITIC Yidai" ".
At the meeting, Yang Yu, vice president of China CITIC Bank, said that as a state-owned joint-stock commercial bank, China CITIC Bank has an unshirkable responsibility to serve the real economy, support small and micro enterprises, and develop inclusive finance. It is also a strategic choice to follow the trend.
Speech by Vice President Yang Yu of China CITIC Bank
In recent years, China CITIC Bank has promoted its support for small and micro enterprises and the development of inclusive finance as a “top project” and put forward the development concept of “sentiment, mission, warmth, and benevolence”, and will do its utmost to support small and micro enterprises The development has established a good mechanism of “dare to lend, willing to lend, able to lend, will lend, and good lending” in inclusive finance, and has formed the characteristics of CITIC Bank. It has achieved positive results and has been highly regarded by regulatory agencies, small and micro customers and all sectors of society. Recognized.
General Manager Wu Jun of Inclusive Finance Department of CITIC Bank Interprets CITIC Easy Loan Brand
The inclusive financial brand "CITIC Yidai" launched by China CITIC Bank this time will focus on providing better and more considerate financing services for small and micro enterprises.
At the press conference, the head of the Inclusive Finance Department of China CITIC Bank explained the connotation of the new brand: In Oracle, "Yi" is like two hands holding a vessel full of water and pouring water into another container, which vividly reflects the popularization of CITIC Bank. Hui Finance uses financial water to nourish the original intention of small and micro enterprises.
In modern language, "easy" is interpreted as relaxed, close, and changeable, which means that "CITIC Yidai" provides financial services for small and micro enterprise customers in a more convenient way, warmer service, and more innovative model, reflecting CITIC The role, temperature, characteristics and innovation of banking services for small and micro enterprises.
Vice President Yang Yu said that after the launch of the "CITIC Easy Loan" brand, China CITIC Bank will certainly better develop together with small and micro enterprises. Not only will it be “icing on the cake and go hand in hand” on the road to customer growth, it will also dare to “send charcoal in the snow” in times of crisis. Overcome the difficulties together", write a new chapter together, and create brilliance together.
As of the end of August, CITIC Bank has 140,000 inclusive financial loan customers with a balance of 240 billion yuan, doubling in two years; the interest rate of inclusive financial loans issued in 2020 is at a relatively low level; asset quality remains generally stable.
At the same time, CITIC Bank has greatly simplified business processes, improved automated operations, developed online products, and greatly shortened the financing cycle, effectively alleviating the problems of "difficult financing, expensive financing, and slow financing" of small and micro enterprises.