Third beer Increased production in preparation for last-minute demand before tax increase September 21, 15:57
From next month, the tax rate for beer-based beverages will be revised, and the tax rate for the cheaper third beer will be raised.
In preparation for the last-minute demand before the tax increase, the beer factory in Okayama City is fully operating this month to increase the production of the third beer.
The liquor tax rate for beer-based beverages differs between "beer", "happoshu", and "third beer", but from the 1st of next month, the highest beer tax will be reduced by 7 yen per 350 ml. , The third beer will be raised by 9.8 yen.
Prior to this, retailers are rushing to buy a third beer, which will increase taxes, and manufacturers are planning a significant increase in production this month.
Of these, Kirin plans to increase the production of the third beer by about 20% compared to the same month last year, and the factory in Higashi-ku, Okayama City continues to produce at full capacity.
In addition, Asahi and Sapporo are planning to increase production by about 30%, and Suntory by about 10%.
Sales of the third beer, which is cheaper than beer, have been increasing recently due to the effect of the so-called “needing demand” due to the influence of the new coronavirus.
The price of the third beer will continue to be cheaper than beer for the time being even after the tax increase, so each company also wants to further expand sales in the wake of this last-minute demand.