China News Service, Dalian, September 19 (Reporter Yang Yi) The 2020 China (Dalian) International Clothing and Textile Expo (hereinafter referred to as the clothing expo) hosted by the Ministry of Commerce of China and the Dalian Municipal People's Government (hereinafter referred to as the clothing expo) opened on the 19th in Dalian, Liaoning Province This is the first large-scale exhibition held in Dalian since the normalization of epidemic prevention and control in Dalian.
The theme of this Expo is "Several Smart Clothes".
The exhibition area of the Expo is 36,000 square meters, and more than 1,000 exhibitors from home and abroad are invited.
Among them, overseas clothing brands accounted for nearly 30%, domestic independent clothing brands accounted for 50%, and textiles and apparel accessories accounted for 20%.
The picture shows buyers making purchases.
Photo by Zou Canghai
According to reports, despite the impact of the new crown pneumonia epidemic, the total exhibition area of international brands has declined compared with the previous one.
However, the booth area, performance activities, and number of guests at this year's Dalian Clothing Fair have maintained the same scale and standard as previous ones.
At the same time, this year's clothing expo went to the "cloud" for the first time, opening a new online and offline integration model, and focusing on domestic brands and designer brands to participate in the exhibition.
In his speech at the opening ceremony, Vice Minister of Commerce Wang Bingnan pointed out that in the normalization of epidemic prevention and control, the holding of this Expo is to build a platform for cooperation and exchange, promote practical cooperation in trade and investment, and promote the healthy development of the textile and apparel industry.
China has a large market of 1.4 billion people and the largest middle-income group. This is a strong foundation for the development of China's textile and garment industry and an opportunity for the development of international textile and garment enterprises.
The picture shows the Dayang Custom Exhibition Hall at the main entrance of the exhibition hall.
Photo by Yang Yi
Wang Bingnan said that the Ministry of Commerce will continue to support textile and apparel exports, promote the diversification of export markets, focus on countries along the “Belt and Road”, increase foreign investment, and improve international layout.
At the same time, promote the transfer of export products to domestic sales, develop new models such as e-commerce, and continuously expand the scale of the domestic market.
The reporter saw at the scene that many overseas exhibitors frequently extended their olive branches to look for partners.
As one of the highlight exhibition areas of this year's Dalian Clothing Fair, the Dayang Customized Exhibition Hall, located at the main entrance of the exhibition hall, covers an area of 529 square meters. The art style of the exhibition hall is the poplar tree, which symbolizes the spirit of Dayang. The column of the exhibition hall divides the exhibition hall into seven functional areas: corporate culture exhibition area, creation exhibition area, Dayang custom exhibition area, testing exhibition area, Ole discount store exhibition area, professional clothing, student clothing and medical supplies exhibition area, and negotiation area.
According to Hu Dongmei, general manager of Dayang Group, in recent years, Dayang Group has fully implemented the "Dayang Customized Globalization Strategy", relying on the self-developed information system platform, and using the intelligent transformation of the factory as a means to achieve multiple varieties, Customized production mode with small batch, high quality and quick response.
At present, Dayang Group's international marketing network covers more than 20 countries and regions including the United States, Canada, the Netherlands, the United Kingdom, Australia and Japan, and has opened thousands of single-cut cooperative stores.
During the current clothing expo, large-scale activities such as the opening show, fashion week, and the "Dalian Cup" International Youth Fashion Design Competition will be held.
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