After spending two months locked up at home, the French obviously wanted to rearrange their homes a bit: furniture stores have rarely welcomed as many people as in the past four months.
In new or occasionally, some brands even display sales records.
Two months of going around in circles at home, that gives you ideas.
The confinement has prompted many of us to reflect on our work, our personal life or even… our home!
Four months after the deconfinement, furniture stores are always full and the sector is doing like a charm: + 20% activity in the spring compared to last year.
And after a more "normal" month of August, things have started afresh since the start of the school year.
Comfortable armchairs, office chairs, dining tables, decorations for the walls… There is no longer any question of putting up with the time spent at home.
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Sales increase of 125% in one year at Roche-Bobois
"I had just moved into a new, brand-new, all-white apartment when we were confined. So on the way out, I was just anxious to decorate the walls and fill in a bit. the apartment. "
Just like Tanya, met when leaving a furniture store, the French have never been so fond of decoration!
Sofas, coffee tables, beds, lamps ... They buy everything to feel better at home, with inevitably in the back of the head, life in teleworking, even a possible reconfinement.
The Roche-Bobois brand, for example, saw a 125% increase in sales in June compared to the same month last year.
It is quite simply the best month of June in its history.
"The feedback from our stores is very interesting. We have customers, since the deconfinement, who are very qualified. They know what they want, they have studied the catalog, they have had time to think about the arrangement of their home and they therefore come ready to buy, "notes Guillaume Demulier, boss of the brand, guest of
La France Bouge
Thursday on Europe 1.
New, used and DIY boom
To make room for their finds, the French also sold a lot.
Selency, a site for buying and selling second-hand furniture, is currently experiencing growth of nearly 130% compared to the summer of 2019. "Our
business plan
was a little upset at the start of the confinement. We wondered. What was going to be able to happen, we were advancing into the unknown, ”says founder Charlotte Cadé.
"We were very surprised to see that things picked up very quickly, that people regained confidence. We are having record months at the moment, we can see that decoration is once again one of the priorities", she says.
With such activity, some furniture brands have already compensated for the losses of containment, with the hope, improbable just a few months ago, of ending the year in the green.
A good period from which the DIY sector is also benefiting: according to the Banque de France, specialized stores saw their turnover rise by 30% in June compared to 2019, and by 19% in July.