This year's hairy crab production and sales may be affected by the epidemic, e-commerce enters the bureau to support crab farmers

　　China News Service, Shanghai, September 16 (Li Jiajia) The autumn breeze makes crab's feet itchy.

"We did encounter difficulties this year," Ge Jiachun, director of the Jiangsu Institute of Freshwater Fisheries, said in Shanghai on the 16th. The new crown epidemic at the beginning of this year caused problems with hairy crab seedlings in some areas. In addition, the rainy season in the Yangtze River Delta region this year is longer. , It also has an adverse effect on the breeding of hairy crabs. "On the whole, the overall output of hairy crabs may decline this year."

　　Declining production means that prices may rise.

In this regard, Ge Jiachun said that crab farmers are actually selling crabs at a small profit. “A crab makes about 10 yuan, and a lot of profits are made by the sales link.”

　　For a long time, Yangcheng Lake must be mentioned when mentioning hairy crabs. In fact, hairy crabs such as "green back, white belly, golden hair and yellow claws" crabs are called Chinese Eriocheir sinensis, and they grow widely in the middle and lower reaches of the Yangtze River.

　　In addition to Yangcheng Lake, the Yangtze River Delta region also has high-quality production areas such as Taihu Lake, Gucheng Lake, Hongze Lake, Changdang Lake, Gaoyou Lake, Dazong Lake, and Nanyi Lake.

Dongting Lake and Honghu Lake in the middle reaches of the Yangtze River are also important producing areas for hairy crabs.

In terms of the breeding area, the national hairy crab breeding area has reached 10 million mu, of which the Yangtze River Delta area has reached 5 million mu, while the Yangcheng Lake water area is only 180,000 mu, accounting for about 1.8%.

　　However, except for individual producing areas such as Hongze Lake and Gucheng Lake, it is difficult for hairy crabs in most producing areas to sell at a good price.

Hairy crabs in these producing areas can only be sold at low prices through offline channels, or they are pulled by unscrupulous merchants to pretend to be Yangcheng Lake hairy crabs in Suzhou and become "bath crabs", "Tingtao crabs" and "water crabs".

　　In order to change this phenomenon, on the 16th, Taihu Lake, Gucheng Lake, Hongze Lake, Changdang Lake, Gaoyou Lake, Dazong Lake, Nanyi Lake, Wuhu, Xinghua and other high-quality Yangtze River Delta hairy crab producing areas jointly launched a joint effort. Established the "Yangtze River Delta Hairy Crab Yunpin Youpin Alliance".

　　At the same time, Pinduoduo also announced the launch of the "Yangtze River Delta New Crab Farmer Program". It plans to help the Yangtze River Delta hairy crab producing areas to cultivate 100 leading e-commerce companies and 1,000 e-commerce merchants in the next 5 years, and create 20 billion yuan (RMB, the same below) ) Online incremental market.

　　At present, the sales of hairy crabs mainly rely on offline purchasers to complete, and the overall online rate is not high.

As of 2019, the overall market size of hairy crabs is about 110 billion yuan, the online scale is only 4 billion yuan, and the penetration rate is only 3.6%.

　　In the offline distribution channels of hairy crabs, a crab crawls from the pond to the consumer’s table. It needs to pass through crab farmers, local primary purchasers, local secondary purchasers, consumer place purchasers, supermarket wholesale markets, consumers, etc. Links.

Levels of price increase, the final consumer pays for the high price.

On the contrary, middlemen pass market risks to crab farmers by lowering the purchase price and pre-selling crab cards in advance.

　　The "New Crab Farmer Project" this time gave crab farmers hope.

With the help of the platform, the crab farmer transformed into an e-commerce merchant of hairy crabs and directly connected to consumers through the platform.

On the one hand, the benefits of the circulation link are obtained, and on the other hand, it is directly facing consumers, and the source breeding model can be optimized according to consumer demand.

　　"Through a package of new crab farmers from training, entry, resource support, and flow tilt, a group of high-quality new crab farmers will grow into local representative enterprises, and it will take two to three years to help the major players. The main producing areas have formed a nationally influential regional public brand, which really helps more high-quality hairy crabs in the lake area to reach consumers." said Chen Qiu, vice president of Pinduoduo.

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