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  • ALEJANDRO SANTOS

Updated on Wednesday, 16 September 2020 - 01:34

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James Park, a

43-year-old American with Korean roots, runs an emporium where health and technology go hand in hand.

He is the C

EO and founder of Fitbit

, a wearables company (or "wearable technology", as Fundéu prefers) that is especially known for its bracelets that, among other things, help maintain shape.

The company, which was founded in 2007, has 1,694 employees and,

according to the IDC consultancy, ranks fifth in the wearables market,

with a 5% share, behind four

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