The Coronavirus pandemic has created new marketing mechanisms to cover operational costs and increase revenues

Hotel restaurants offer offers to "non-guests" with discounts of up to 40%

• Hotel establishments encourage all segments to take advantage of the facilities services they provide.

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Hotel restaurants have intensified their promotional offers for non-guests, with discounts of up to 40%, as part of new marketing mechanisms to adapt to the current circumstances, stressing that non-guest guests are currently benefiting from a wide range of offers targeting individuals and families, as well as the corporate sector.

She explained to "Emirates Today" that hotel establishments are currently implementing new marketing mechanisms that encourage various segments to benefit from the services they provide, noting that efforts before the "Covid-19" pandemic were focused on guests in the first place, but the situation has changed under the current circumstances. A time when offers extended to include various facilities in hotel establishments.

Offers for families

In detail, the Regional Director of "Hyatt Hotels Group" in Dubai, General Manager of the Grand Hyatt Hotel, Fathi Khojaly, said that the group's hotels have offered many offers to residents of the country, including catering services, pointing out that the focus is currently on dealers from the market. Mainly local.

Khojaly added that special offers are designed for non-guests for individuals or institutions and companies at reduced prices and discounts ranging between 15 and 25%, noting that some offers focus on families as well, so that children receive free meals, as well as facilities related to the services and facilities provided by the hotel.

He mentioned that occupancy rates sometimes reach 40% in restaurants for non-guests, and they are constantly growing, pointing out that turnout levels are good and are improving continuously, as the offers contribute to stimulating tourism.

Attention and awareness

In turn, the Group General Manager at the JA Ocean View Hotel and Oasis Beach Tower Dubai, Tim Kawarim, said that the pandemic has led to an increase in awareness and interest in local hotels, in terms of accommodation and restaurants, on the part of residents of the UAE who always have high expectations. .

He added, "We are now witnessing a significant increase in the number of residents in Dubai, and guests who do not come to stay in hotels, but rather to enjoy the facilities, such as a swimming pool, to experience one day."

He continued, "It is interesting that this change has increased the number of non-resident guests at restaurants and cafes."

As a result, he emphasized, "JA" resorts and hotels offer a wide range of offers on a variety of food and beverage options, ensuring great value and reasonable cost, something we know Dubai residents are currently looking for.

New marketing mechanisms

In the same context, the hotel expert, Wael Al-Bahi, said that hotels in the local market, like most markets around the world, have resorted to new marketing mechanisms to adapt to the current circumstances, indicating that the steps taken by hotels were to make their services available and attractive offers to guests. Regardless of whether they are inmates or not.

Al-Bahi added: “The promotional offers included (spa) facilities, swimming pools, restaurants, and fitness clubs, as well as customers wanting to stay for long periods (long-stay offers for those wishing to live),” noting that the establishments seek to cover operational costs and increase the volume of revenues.

He explained that the hotel restaurant offers for non-guests included discounts of up to 40% in some establishments, as well as offers for families or for the business sector and companies, noting that the reduced prices contribute to attracting customers always, and accordingly, these restaurants offered extensive offers during The last period.

Promotions

The CEO of "Time Hotels Group", Muhammad Awadallah, said that with the decline in the number of hotel guests, hotel restaurants resorted to offering promotional offers on a variety of food and beverages that were allocated to non-guests, indicating that there is a greater focus in marketing policies on the local market. Basically.

Awadallah added: “Before the (Covid-19) pandemic, efforts were focused on inmates in the first place, but the situation has changed under the current circumstances,” indicating that hotel establishments are currently implementing new marketing mechanisms that encourage various segments to benefit from the services provided by these facilities. .

He explained that the non-guest guest is currently benefiting from a wide range of promotional offers on food services, equivalent to those obtained by the hotel guest, pointing out that discounts in hotel restaurants reach about 25% for non-guests, and it has received a remarkable demand in the local market.

• The appetite levels for restaurants are good and are improving continuously.

• The focus is currently on dealers from the local market.

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