China News Service, Nanning, September 15th, title: Mid-Autumn Festival Market "It's Economy": A sense of life rituals has given birth to a new wave of China's pet economy

  Author Yang Chen Jiang Fenghui

  With the Mid-Autumn Festival and National Day "Golden Week" approaching, the mooncake and tourism consumer markets are becoming increasingly popular.

Recently, a reporter from Chinanews.com found that in addition to conventional products, pet mooncakes and pet travel have become the "magic weapons" of the business's "other economy" during the Nuggets holiday. The sense of life rituals is giving birth to a new wave of China's pet economy.

The picture shows the staff in an animal hospital in Nanning, Guangxi, taking an aromatherapy bath for pet cats.

Photo by Yu Jing

  The reporter saw in a chain pet hospital in Nanning City, Guangxi that a box of pet mooncakes with the same appearance as human-eating mooncakes and beautifully packaged was placed in a conspicuous position.

Each box of moon cakes contains 4 flavors including chicken pumpkin, cod cabbage, beef red beans, duck purple potato, etc. The price is 69 yuan (RMB, the same below) per box.

  "Pet mooncakes are different from human mooncakes. They need to be baked at low temperature and to remove oil and salt. The ingredients selected are also suitable for pets' gastrointestinal health." Tan Xiaodan, director of the aforementioned pet hospital, told reporters that the store has been since 2017 Since the beginning of sales of pet moon cakes, sales have increased year by year.

"At present, we are pre-sale about one month before the Mid-Autumn Festival, and sales are about two to three hundred boxes."

The picture shows the staff at an animal hospital in Nanning, Guangxi displaying special moon cakes for cats and dogs.

Photo by Yu Jing

  Qin Xiaodan has been in the pet consumer industry for 10 years. In her view, in recent years, people's income has increased and their spending power has increased, and pets have changed from the role of "care home" to "family member."

Therefore, people have begun to emphasize the ritual sense of pet life more and more.

  "The sense of ritual is actually an expression of love by pet owners for their pets. Every holiday, many pet owners will buy for their pets something that they seldom buy for them, adding a sense of ritual." Tan Xiaodan introduced, In order to meet market demand, anthropomorphic foods such as pet glutinous rice balls, rice dumplings, moon cakes, and cakes have gradually become popular for pet blessing bags specially provided for holidays in 2018.

"From the perspective of buying crowds, mainly young people born in the 90s who like to try new things. They not only buy them themselves, but also give them to friends who raise pets, bringing many follow-up customers."

  When browsing on Taobao, Tmall and other e-commerce platforms, the reporter found that there are not a few merchants selling pet mooncakes. The products sold range from tens of yuan to hundreds of yuan, and the sales are good.

  "Dogs are like our family, and the holidays should also have a sense of ritual like humans." "Post-90s" Luo Linhui told reporters that she not only buys pet mooncakes, but also customizes pet cakes to celebrate the dog's birthday. .

  "Post-80s" Huang Weiyu believes that the sense of ritual can not only be embodied in anthropomorphic food, but also can retain good memories by shooting videos and making interactive photo albums with pets.

  It is precisely because of the market prospects of "it economy" that the founder of Nanning Dog Club, Yang Yaohua, has been testing the pet travel business since 2006, and launched the project of traveling with pets to Hainan Island during the Mid-Autumn Festival and National Day holiday this year. Appointments are currently hot.

"Pet travel is mainly to solve the problem of many pet families wanting to travel, but also suffering from the "no pets" problem in the scenic hotel. Come out in the form of a team to contact the scenic hotel to coordinate, so as to avoid the embarrassment of individual visitors being turned away."

The picture shows the pet owner taking the dog to play in the petting park.

Photo by Yu Jing

  Yang Yaohua introduced that at first, pet travel was organized spontaneously in the pet group. In recent years, the tour group size has grown from a dozen people to hundreds.

"We have launched more than 100 tours on holidays, with prices ranging from low, medium and high to three levels, which can meet the consumer needs of different groups of people and are quite popular among consumers."

  "We are not only making articles about pets, but also articles about pet owners, to meet the rigid needs of pet owners." Yang Yaohua said that the dog club currently operated by him covers pet boarding, dog training, paradise, grooming, A series of services such as tourism and funerals.

The new pet park that is about to open will not only meet the needs of pets, but also add barbecue, fishing, boating and other recreational and entertainment projects for pet owners, and provide more diversified supporting services.

  In recent years, with the rise of pet owners, new businesses such as pet food, photography, social networking, and insurance have spawned countless new consumptions and promoted the continuous upgrading of China's pet economy.

According to the White Paper on China's Pet Industry in 2019, China's urban pet (dog and cat) consumption market exceeded 200 billion in 2019, and the overall consumption scale reached 202.4 billion, an increase of 18.5% over 2018.

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